# LifeSum

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lifesum

- Industry: Travel & Leisure
- Headquarters: Stockholm, Sweden
- Website: www.lifesum.com
- Total disclosed funding: $6.7M
- Latest round: Series A (Apr 14, 2014)
- Investors on record: 2

## About

LifeSum AB is a Sweden-based company that provides a digital platform aimed at promoting healthy eating habits through its intuitive mobile application, enabling users to track nutritional intake effectively.LifeSum AB, founded in 2008, is headquartered in Stockholm, Sweden. The company specializes in a mobile application that assists users in adopting healthier eating habits. The founders, Marcus Gners, Martin Wahlby, and Tove Westlund, have prior entrepreneurial experience. In March 2019, the company raised USD 5 million in funding from Balderton Capital, bringing the total amount raised to USD 5 million, with three deals recorded.Lifesum offers a comprehensive digital platform focused on promoting healthy eating habits through a user-friendly mobile application. The Lifesum app facilitates meal tracking and provides personalized nutritional insights tailored to individual lifestyles. Users can log their food intake through various methods, including photo recognition, barcode scanning, voice commands, and manual entry. The app features diverse meal plans, such as Keto, Mediterranean, and Fasting, targeting users looking to lose weight or improve overall wellness. Lifesum serves over 60 million users globally, concentrating on markets in North America, Europe, and Australia.In the most recent year, 2022, LifeSum reported revenue of USD 22,940,793.40 and an EBITDA of USD -2,422,401.60. The company generates revenue primarily through subscription services that offer premium features in the app, allowing for direct-to-consumer transactions.LifeSum plans to continue enhancing its app by launching new features designed to further assist users in managing their diets effectively. The company aims to expand its market presence in Asia and South America by 2025. The recent funding of USD 5 million will support these initiatives, focusing on product development and market entry strategies.

## Funding rounds

- Series A, Apr 14, 2014, $6.7M — Bauer Media Group, SparkLabs Global Ventures

## Investors

- Bauer Media Group — Series A
- SparkLabs Global Ventures (https://capitalatlas.ai/funds/sparklabs-global-ventures) — Series A