# Lifestyle Project

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lifestyle-project

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.lspworld.com
- Total disclosed funding: $1.5M
- Latest round: Series A (May 25, 2023)
- Investors on record: 1

## About

Based in Seoul, South Korea, and founded in 2016, LSP CO. LTD., doing business as Lifestyle Project operates as a consumer product company. In June 2023, the firm raised KRW 4 billion in series A funding led by investor Yuil Technology Investment. The firm as of June 2023, is led by its CEOs, Kim Jin-ho and Kim Sang-min.

The company offers a range of consumer products such as cosmetics, fashion, baby, living, and healthcare products, through its online marketplace. Under the brand MIP, the firm offers men’s cosmetics and lifestyle products including skincare and grooming tools, and under the brand Optima, it offers health functional food, herbal medicine, and health drinks through its chain of over 800 franchise pharmacies in South Korea. Other brands of Lifestyle Project are Glam Moment, offering body shapewear, and Saint Lab 073, offering aesthetic beauty products such as eyelash serum, lifting ampoule, makeup fixer, whitening ampoule, etc. Additionally, under the Daddy Project brand, the firm offers baby skin care products, and under the VYVYD Studio brand its offers color cosmetics products.

The company generates its revenue by offering its consumer products online such as Glam Moment Skinfit Silicone Nubra at KRW 13,900, Saint Lab Makeup Fixer at KRW 17,400, Daddy Touch Double Care Cool Patch Plus 3BOX at KRW 22,800, etc.

The company plans to utilize its June 2023 funding to advance its research and development of new products and to enhance and expand its pharmacy franchise model.

## Funding rounds

- Series A, May 25, 2023, $1.5M — Yuil Technology Investment

## Investors

- Yuil Technology Investment (https://capitalatlas.ai/funds/yuil-technology-investment) — Series A