# Lifespark

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lifespark

- Industry: Healthcare
- Headquarters: US
- Website: www.lifespark.com
- Total disclosed funding: $36M
- Latest round: Series B (Oct 13, 2021)
- Investors on record: 1

## About

Lifespark is a senior health services company that focuses on enhancing the well-being and independence of older adults through personalized healthcare programs.Founded in 2004 in the US, Lifespark specializes in senior health services, providing comprehensive solutions for older adults. The company was co-founded by Joel Theisen and Kristie McCormick. As of November 2, 2022, Lifespark secured a Series B funding round, raising USD 20.00 mn led by Virgo Investment Group, bringing the total amount raised to USD 20.00 mn across three deals.Lifespark offers a comprehensive suite of senior health services designed to enhance the well-being and independence of older adults. Central to their offerings is Lifespark COMPLETE™, a flagship program aimed at optimizing Medicare plans at no extra cost, which provides personalized guidance, support, and coordination of health needs. The company's services extend to medication management, therapy, nursing, independent living, assisted living, memory care, rehabilitation, and respite care, catering to a diverse client base that includes seniors and their families. Lifespark emphasizes a holistic approach, addressing not only physical health but also emotional and social needs, thereby fostering a sense of purpose among its users. The company primarily operates in the Minneapolis/St. Paul region, with additional services available in Wisconsin and plans to expand nationally.Lifespark generates revenue through a combination of direct service provision and partnerships, primarily targeting individuals seeking senior care solutions. Their revenue model includes a structure where clients benefit from services like Lifespark COMPLETE™, which enhances their existing Medicare benefits. Transactions typically occur through direct-to-consumer interactions, where clients enroll in various programs based on their specific needs. While specific pricing details for services are not disclosed, it is understood that the offerings are designed to provide value and savings for users, effectively integrating necessary health services into their daily lives. Lifespark's focus on client satisfaction is reflected in its high Net Promoter Score, indicating strong customer loyalty and positive engagement with their services.Lifespark plans to leverage its recent funding from the Series B round to support its expansion into new markets, with a specific focus on nationwide services following its success in the Minneapolis/St. Paul area and Wisconsin. Additionally, the company is working on designing new products that enhance existing offerings, though specific details on release dates have not been disclosed. In November 2022, Blue Cross acquired a minority stake in Lifespark as part of its acquisition of Livio Health, indicating strategic partnerships that may bolster future growth initiatives.

## Funding rounds

- Series B, Oct 13, 2021, $20M — Virgo Investment Group
- Series A, Apr 2, 2020, $16M — Virgo Investment Group

## Investors

- Virgo Investment Group (https://capitalatlas.ai/funds/virgo-investment-group) — Series A, Series B