# Lifesight Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lifesight-pte

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.lifesight.io
- Total disclosed funding: $2M
- Latest round: Seed (May 25, 2018)
- Investors on record: 1

## About

Lifesight Pte. Ltd. specializes in delivering a unified marketing measurement platform that leverages advanced methodologies to optimize marketing performance across various industries, enhancing decision-making for clients globally.Founded in 2017, Lifesight Pte. Ltd. operates from Singapore and focuses on providing marketing measurement solutions. The company was co-founded by Rajeev Nair and Rohit Maheswaran, with Chilly Willy serving as CEO. Lifesight has completed 2 deals, the latest being a Series A round in May 2020 that raised USD 2.6 mn, which corresponds to a total amount raised of USD 2.6 mn and a current company valuation of USD 5.3 mn.Lifesight offers a marketing measurement platform that integrates data from both online and offline channels through methodologies like Marketing Mix Modeling (MMM) and Incrementality Testing. The platform assists businesses, from e-commerce to retail, in evaluating marketing effectiveness and optimizing their strategies in markets including North America, Europe, and Asia-Pacific.In the most recent year of 2024, Lifesight reported a revenue of USD 12.52 mn and an EBITDA of USD 1.60 mn. The firm operates on a subscription-based revenue model, allowing clients to access its suite of marketing measurement tools.Following the Series A funding in May 2020, Lifesight plans to enhance its platform with new product features aimed at expanding its capabilities. The company is targeting growth in new geographic regions, focusing on emerging markets in Asia by late 2024, supported by the recent funding which has been allocated for product development and market expansion.

## Funding rounds

- Seed, May 25, 2018, $2M — Provident Capital Partners

## Investors

- Provident Capital Partners (https://capitalatlas.ai/funds/provident-capital-partners) — Seed