# LifeShield

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lifeshield

- Industry: Consumer Products
- Headquarters: US
- Website: www.lifeshield.com
- Total disclosed funding: $36M
- Latest round: Series B (Jun 17, 2010)
- Investors on record: 9

## About

LifeShield LLC is a provider of DIY home security solutions, focusing on customizable security systems that allow users to enhance their home protection effortlessly.Founded in 2004, LifeShield LLC specializes in home security solutions, emphasizing user-friendly, customizable systems. The company was acquired by Hawk Capital Partners in July 2017, having transitioned from ownership under DIRECTV. CEO John Owens leads the firm, which has participated in 10 funding deals, with the latest round raising USD 3.65 mn from First Round Capital.LifeShield LLC offers a range of DIY home security products, including security cameras, doorbell cameras, and customizable security systems tailored for homeowners and renters. These products enable users to monitor their properties remotely and manage their security settings via a mobile application, primarily serving the North American market.LifeShield LLC generates revenue through direct sales of security products and subscriptions for professional monitoring services. Customers can purchase individual devices or bundled security systems, with options for ongoing monitoring plans that include 24/7 surveillance and alerts. Key products like the security cameras and systems significantly contribute to their sales.LifeShield LLC is focused on expanding its product range, with upcoming launches aimed at enhancing user experience in home security. The company plans to enter new markets in Europe and Asia by 2025, leveraging recent funding of USD 3.65 mn to support product development and market entry strategies.

## Funding rounds

- Series B, Jun 17, 2010, $11M — Novitas Capital, Novak Biddle Venture Partners, NewSpring, CenterPoint Ventures, First Round Capital, MHS Capital, Associated Partners
- Series C, Apr 4, 2007, $11M — Novitas Capital, Novak Biddle Venture Partners, CenterPoint Ventures, Early Stage Partners, Associated Partners, ZG Ventures
- Series B, Jun 1, 2006, $8.1M — CenterPoint Ventures
- Series A, Sep 1, 2004, $6.6M — Novitas Capital, Novak Biddle Venture Partners

## Investors

- Novitas Capital (https://capitalatlas.ai/funds/novitas-capital) — Series A, Series C, Series B
- Novak Biddle Venture Partners (https://capitalatlas.ai/funds/novak-biddle-venture-partners) — Series A, Series C, Series B
- CenterPoint Ventures (https://capitalatlas.ai/funds/centerpoint-ventures) — Series B, Series C
- Early Stage Partners (https://capitalatlas.ai/funds/early-stage-partners) — Series C
- Associated Partners (https://capitalatlas.ai/funds/associated-partners) — Series C, Series B
- ZG Ventures — Series C
- NewSpring (https://capitalatlas.ai/funds/newspring) — Series B
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series B
- MHS Capital (https://capitalatlas.ai/funds/mhs-capital) — Series B