# Lifelong Online Retail Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lifelong-online-retail-private

- Industry: Consumer Products
- Headquarters: New Delhi, India
- Website: www.lifelongindiaonline.com
- Total disclosed funding: $16M
- Latest round: Series A (Aug 2, 2023)
- Investors on record: 5

## About

Founded in 2015 and headquartered in Gurgaon, India, Lifelong Online Retail Pvt Ltd. focuses on providing a variety of products that enhance the modern Indian lifestyle. In August 2025, Lifelong Online Retail Pvt Ltd. raised USD 13 million in venture funding from new investor Tanglin Venture Partners, with participation from an individual investor. The founder, Bharat Kalia, has been instrumental in the company's development and strategy. Lifelong Online offers an array of innovative products tailored to enhance the Indian lifestyle, including the Lifelong Gun Massager, adjustable dumbbells, and versatile vacuum cleaners. These products are engineered for functionality and user-friendliness, catering to over 10 million households across India. Their distribution network spans more than 10,000 pin codes, ensuring wide accessibility for customers.In the most recent fiscal year, 2023, Lifelong Online generated a revenue of INR 42,231,051.20 with an EBITDA of INR -5,017,220.80. The company's sales model centers around direct transactions through their online platform, allowing consumers to purchase products like the Lifelong Gun Massager for INR 2,799 and adjustable dumbbells for INR 6,999 directly, without intermediaries.Following a successful Trade Sale in July 2023, Lifelong Online Retail Pvt Ltd. aims to leverage recent funding to enhance product development and expand its market reach. The company is working on introducing new innovative products designed to meet the evolving needs of consumers and plans to target additional geographic regions in India to further its market penetration.

## Funding rounds

- Series A, Aug 2, 2023, $11M — Altius Capital, Tanglin Venture Partners, Celeres Investments, Stride Ventures, Refam Wealth And Asset Management Private Limited
- Series A, May 30, 2019, $5.1M — Tanglin Venture Partners

## Investors

- Tanglin Venture Partners (https://capitalatlas.ai/funds/tanglin-venture-partners) — Series A
- Altius Capital — Series A
- Celeres Investments (https://capitalatlas.ai/funds/celeres-investments) — Series A
- Stride Ventures — Series A
- Refam Wealth And Asset Management Private Limited — Series A