# Life & Pursuits

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/life-pursuits

- Industry: Consumer Products
- Headquarters: Noida, India
- Website: www.lifeandpursuits.com/
- Total disclosed funding: $0.5M
- Latest round: Seed (Sep 30, 2021)
- Investors on record: 4

## About

Based in Noida, India, and founded in 2016 by Mudit Consul, along with his wife Aditi Consul, Life & Pursuits offers organic Ayurveda baby and family care products. The company sells its products in the US, the UK, Australia, Japan, India, and the UAE. Manshu Aneja and Mani Agrawal are the co-founders of the company. In February 2022, Life & Pursuits raised USD 500,000 in angel funding co-led by Eagle10 Ventures and Supermorpheus, and other individual investors.

The company's product portfolio includes a wide range of hair, skin, baby, and aromatherapy products. Life & Pursuits products include organic bhringraj scalp oil, organic amla brahmi hair oil, organic baby massage oil, organic nourishing baby lotion, organic daily moisturizing lotion, organic foot cream, organic lemongrass oil, organic lemon oil, and more. The firm's products and ingredients are certified by USDA Organic, NATRUE, and India Organic. 

The organization plans to use the February 2022 funds for growing its products range and enhance its global footprint by launching D2C in the key markets of the US, UK, and EU.

## Funding rounds

- Seed, Sep 30, 2021, $0.5M — Eagle10 Ventures, LVX, Supermorpheus, Angel Scions LLP

## Investors

- Eagle10 Ventures (https://capitalatlas.ai/funds/eagle10-ventures) — Seed
- LVX (https://capitalatlas.ai/funds/lvx) — Seed
- Supermorpheus — Seed
- Angel Scions LLP — Seed