# Life Magnetics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/life-magnetics

- Industry: Biotechnology
- Headquarters: Detroit, US
- Website: www.magnetics.life
- Total disclosed funding: $2M
- Latest round: Series A (Sep 9, 2011)
- Investors on record: 1

## About

Life Magnetics, Inc. focuses on developing innovative carbon-based RNA extraction kits to enhance molecular biology research, utilizing advanced magnetic bead technology for improved sample preparation efficiency.Life Magnetics, Inc. is engaged in the production of RNA extraction and isolation kits. Founded in 2013 in Detroit, US, the company has successfully completed 2 deals and raises a total funding amount of USD 1.00 mn through a Series A round led by Arboretum Ventures. The company was co-founded by Kevin Hagedorn and Rishabh Kala, bringing their experience in biotechnology to the forefront. The most recent deal occurred on September 9, 2011, which was also the date of their Series A funding round.Life Magnetics specializes in the development and provision of carbon-based RNA extraction and isolation kits, designed to enhance the efficiency and effectiveness of RNA sample preparation. Their core product offerings utilize a unique carbon-coated magnetic bead technology that facilitates quicker extractions, improved purity, better yields, and eliminates the need for DNase cleanup. The kits are suitable for a variety of applications, including extracting RNA from difficult samples such as animal tissues, human urine, and wastewater, thereby addressing the needs of researchers and laboratories in molecular biology and genetic studies. These products are compatible with a range of lysis buffers and automated liquid handling systems, allowing for streamlined integration into existing workflows. The company serves a global client base, particularly in North America, Europe, and Asia, with end users including academic institutions, research facilities, and biotech companies engaged in RNA-related research.Life Magnetics operates on a direct-to-consumer model, selling its RNA extraction and isolation kits through a structured pricing framework that caters to various market segments. The company’s flagship products, such as the C·Prep Phenol/Trizol RNA Extraction & Isolation Kit and the C·Prep Total Viral RNA Extraction & Isolation Kit, range in price from approximately USD 75 to USD 945, depending on the kit and its specific applications. Transactions typically occur between the company and its clients, which include individual researchers, academic institutions, and commercial laboratories, ensuring a steady flow of business. This transactional structure allows for both one-time purchases and potential repeat business as clients seek to replenish their supplies for ongoing research projects. The products are also available in bulk for institutional buyers, further enhancing the company's revenue potential through volume sales.Life Magnetics plans to introduce several new products that leverage their unique technology to meet diverse research needs. Specific release dates have not been disclosed. The company aims to expand its market presence in regions such as Europe and Asia, with targeted efforts to enter these markets by the end of 2023. The recent Series A funding of USD 1.00 mn will support product development and market entry strategies, enabling the company to enhance its offerings and increase sales in new geographic areas.

## Funding rounds

- Series A, Sep 9, 2011, $1M — Arboretum Ventures
- Series A, Jul 21, 2010, $1M — Arboretum Ventures

## Investors

- Arboretum Ventures (https://capitalatlas.ai/funds/arboretum-ventures) — Series A