# Lick Home

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lick-home

- Industry: Consumer Services
- Headquarters: London, UK
- Website: www.lickhome.com
- Total disclosed funding: $28M
- Latest round: Series A (May 5, 2021)
- Investors on record: 5

## About

Lick Home Ltd, based in the UK, specializes in high-quality wall paint and contemporary wallpaper, serving homeowners and design enthusiasts looking to transform their spaces with vibrant colors and unique designs.Founded in 2019 and headquartered in London, UK, Lick Home Ltd is known for its focus on wall paint and wallpaper. The company has secured a total of GBP 16.30 mn in funding over several rounds, with the latest being a Series A round on May 5, 2021, led by OMERS Ventures and supported by other investors including Felix Capital and Kathaka. The CEO and co-founder, Lucas London, has played a significant role in the company's direction since its inception.Lick specializes in high-quality wall paint and contemporary wallpaper, providing a wide selection of vibrant paint colors formulated for 100% color accuracy. Their offerings include floral, geometric, striped, and botanical wallpaper designs suitable for various spaces. A unique color quiz helps customers choose ideal paint hues according to their preferences, catering to individual consumers and interior designers in the UK, EU, and US markets.Lick generates revenue through direct-to-consumer sales of its paint and wallpaper products via its online platform. Customers can purchase individual samples or full-sized products, with fixed pricing for samples. The company may also collaborate with retailers to broaden its market reach, although its primary sales channel remains online, ensuring a straightforward purchasing experience for consumers.Following the GBP 16.30 mn Series A funding round in May 2021, Lick Home Ltd plans to utilize the investment to expand its product range, launch sustainability initiatives, and grow its home decorator community. The company is focused on introducing new products designed to meet evolving customer needs, with plans for market expansion into new geographic regions to enhance its presence beyond the UK.

## Funding rounds

- Series A, May 5, 2021, $23M — OMERS Ventures, Felix Capital, Kathaka
- Seed, Jul 20, 2020, $3.8M — Felix Capital
- Seed, Oct 3, 2019, $1.1M — Samos Investments, Ascension

## Investors

- Samos Investments (https://capitalatlas.ai/funds/samos-investments) — Seed
- Ascension (https://capitalatlas.ai/funds/ascension) — Seed
- Felix Capital (https://capitalatlas.ai/funds/felix-capital) — Seed, Series A
- OMERS Ventures (https://capitalatlas.ai/funds/omers-ventures) — Series A
- Kathaka — Series A