# Liantuobank.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/liantuobank-com

- Industry: Financial Services
- Headquarters: Beijing, China
- Website: www.huishouyin.cn
- Total disclosed funding: $8.2M
- Latest round: Series A (Jan 27, 2015)
- Investors on record: 2

## About

Liantuobank.com operates a payment processing platform that streamlines transactions for brick-and-mortar businesses, enhancing their operational efficiency and customer engagement through innovative features.Founded in 2013 in Beijing, China, Liantuobank.com specializes in payment processing solutions. The company has completed 3 deals, with the most recent funding event being a Series A round of CNY 50.00 mn from GX Capital on September 7, 2017, which raised the total amount to CNY 50.00 mn. No significant pivots in the business strategy have been reported.The core offering of the company, known as ????? (Payment Little Genius), is a sophisticated retail platform designed to enhance the efficiency of payment processing for brick-and-mortar establishments. The platform includes features that allow users to create membership cards quickly—pulling data directly from WeChat to eliminate the need for manual entry, thereby achieving a card issuance increase of over 50%. Additionally, the system automates marketing activities by triggering coupon distributions based on pre-set rules, ensuring customers can redeem offers without needing to actively collect them. This versatile solution caters to various retail environments, including supermarkets, convenience stores, quick-service restaurants, and clothing outlets. The company serves a broad client base across major cities in China, providing localized support to businesses looking to modernize their payment systems.The revenue model for ????? stems from transactional fees generated through its payment processing services, coupled with potential subscription fees for ongoing access to its retail platform. Clients, such as retailers and restaurants, engage with the platform by integrating it into their existing payment systems without requiring significant hardware changes. The firm benefits from a commission structure tied to each transaction processed, where a portion of the payment is retained as revenue. This structure allows for seamless integration into various retail environments, enhancing both customer engagement and operational efficiency. The company's flagship services not only facilitate immediate payment processing but also enable effective marketing strategies that drive customer loyalty and repeat business.Liantuobank.com is focusing on designing new features to enhance its platform, with specific product launches planned for the upcoming year. The company aims to expand its market reach beyond Beijing to other major cities in China, targeting cities like Shanghai and Guangzhou by the end of 2023. The recent funding of CNY 50.00 mn will be allocated towards product development and scaling operations to support this geographic expansion.

## Funding rounds

- Series A, Jan 27, 2015, $8.2M — GX Capital
- Angel, Mar 11, 2014 — Legend Star

## Investors

- Legend Star (https://capitalatlas.ai/funds/legend-star) — Angel
- GX Capital (https://capitalatlas.ai/funds/gx-capital) — Series A