# Lianlian Yintong Electronic Payment Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lianlian-yintong-electronic-payment-co

- Industry: Financial Services
- Headquarters: Hangzhou, China
- Website: www.lianlianpay.com
- Total disclosed funding: $21M
- Latest round: Series B (Jun 1, 2006)
- Investors on record: 2

## About

Lianlian Yintong Electronic Payment Co., Ltd. is a China-based company that specializes in providing secure and innovative electronic payment solutions for both businesses and consumers.Founded in 2003, Lianlian Yintong Electronic Payment Co., Ltd. is headquartered in Hangzhou, China. The company focuses on electronic payment services and has engaged in a total of three deals, with its most recent funding round occurring on January 18, 2012. In this round, the company raised USD 125 mn from American Express, bringing its total amount raised to USD 125 mn. The current CEOs are Pawel Stosik and Ricky Sun.Lianlian specializes in providing innovative payment solutions designed to facilitate seamless transactions for businesses and consumers. The company's core offerings include a comprehensive suite of digital payment services, enabling merchants to accept payments through various channels such as mobile wallets, credit cards, and online platforms. This service is particularly beneficial for e-commerce businesses looking to optimize their checkout processes and reduce cart abandonment rates. The company targets a diverse clientele, including small to medium-sized enterprises (SMEs) and large corporations, primarily in the Asia-Pacific region, where they have established a significant presence.The revenue model for Lianlian is primarily based on transaction-based fees collected from merchants for processing payments. Businesses utilizing their platform engage in a structured transaction framework that includes a subscription model for premium features and tiered pricing based on transaction volume. Merchants enter into partnerships where they pay a percentage fee for each transaction processed, alongside a monthly subscription for access to advanced analytics and reporting tools. This structure allows businesses to scale their payment processing capabilities while ensuring a steady revenue stream for Lianlian. The company's flagship products play a critical role in this revenue generation, contributing to a sustainable financial model anchored in frequent and recurring transactions.Looking ahead, Lianlian plans to develop and launch new products aimed at enhancing their payment solutions. The funding raised in January 2012 will be utilized to support the expansion of their services into new markets, particularly in regions across Asia-Pacific, by the end of 2023. With a focus on improving their technology and expanding their customer base, the company seeks to reinforce its presence and capture a larger share of the electronic payment market.

## Funding rounds

- Series B, Jun 1, 2006, $21M — New Enterprise Associates, Temasek Holdings

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B
- Temasek Holdings — Series B