# Liaison International

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/liaison-international

- Industry: Internet
- Headquarters: Watertown, US
- Website: www.liaisonedu.com
- Latest round: Series A (Jul 26, 2012)
- Investors on record: 1

## About

Liaison International, Inc. is a technology firm specializing in transforming admissions and enrollment management processes for higher education institutions through innovative software solutions.Founded in 1992 by George Haddad, Liaison International is headquartered in Watertown, US. The company focuses on enhancing admissions and enrollment processes for educational institutions. It has successfully completed 5 deals in its operational history. George Haddad, the CEO, has previously been involved in founding other educational technology ventures.Liaison International specializes in providing advanced educational technology solutions aimed at transforming admissions and enrollment management processes for higher education institutions. Their core product offerings include a range of Centralized Application Services (CAS) such as ResidencyCAS, GradCAS, and BusinessCAS, which streamline the application processes for various academic programs. These platforms leverage machine learning and data analytics to enhance decision-making capabilities, enabling institutions to centralize applicant management and effectively engage prospective students. Additionally, Liaison offers tools for enrollment marketing and search, including the Liaison Search platform, which facilitates targeted outreach to high-quality prospects through omni-channel marketing campaigns. The company serves a diverse client base, including individual universities, state systems, community colleges, and professional associations, primarily in the United States and Canada, with global reach extending to other regions as well.Liaison International generates revenue through a subscription-based model for its suite of products and services, positioning itself as a B2B provider serving higher education institutions. Clients typically enter into annual agreements to utilize CAS platforms and enrollment management tools, which are designed to enhance their admissions processes and improve student recruitment outcomes. The pricing structure is tailored to the specific needs of each institution, allowing for flexible implementation of products such as ResidencyCAS and the broader suite of enrollment marketing solutions. These subscription agreements encompass ongoing support and updates, ensuring that clients benefit from continuous enhancements to the technology as it evolves. The firm’s partnerships with over 1,200 institutions underscore its established presence in the higher education market, reflecting its commitment to driving enrollment success through innovative technology solutions.Looking ahead, Liaison International plans to expand its product offerings by launching new versions of its Centralized Application Services, with specific enhancements set for release in 2024. The company aims to penetrate new markets, particularly targeting institutions in Europe and Asia by mid-2025. Recent funding from Warburg Pincus will be allocated to support the development of these new products and the expansion into these geographic regions.

## Funding rounds

- Series A, Jul 26, 2012 — Polaris Partners

## Investors

- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series A