# Lexer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lexer-pty

- Industry: Software
- Headquarters: Australia
- Website: www.lexer.io
- Total disclosed funding: $25M
- Latest round: Series B (Dec 21, 2020)
- Investors on record: 8

## About

Based in Australia, Lexer Pty Ltd develops a platform that allows businesses to understand and analyze different customer preferences and needs that fit s their company composition. The company's founders are Aaron Wallis, Chris Brewer, and David Whittle. In 2014, David Whittle serves as the company's CEO. In 2021, the company raised an AUD 33 million series B funding.

The company is composed of a team that includes M&C Saatchi and Experian alumni that develops a platform that offers different customer data by providing analytics, third-party data enrichment, and targeted customer surveys to improve the relevancy of the in-store experience. It also allows the user to identify the right customers, messages, and channels for marketing campaigns.

The company's revenue is generated by offering case studies and marketing advice to businesses and retailers.

The funding will be used to add 50 people to its team to accelerate its product development.

## Funding rounds

- Series B, Dec 21, 2020, $22M — Blackbird, King River Capital, January Capital, Finarch Incubator Pty Ltd, Jc Spv Pty Ltd, One Managed Investment Funds Limited, National Nominees Limited
- Series A, Dec 21, 2016, $3.7M — January Capital, Australian Executor Trustees Limited

## Investors

- January Capital (https://capitalatlas.ai/funds/january-capital) — Series A, Series B
- Australian Executor Trustees Limited — Series A
- Blackbird (https://capitalatlas.ai/funds/blackbird) — Series B
- King River Capital (https://capitalatlas.ai/funds/king-river-capital) — Series B
- Finarch Incubator Pty Ltd — Series B
- Jc Spv Pty Ltd — Series B
- One Managed Investment Funds Limited — Series B
- National Nominees Limited — Series B