# LevelEleven

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/leveleleven

- Industry: Software
- Headquarters: Detroit, US
- Website: www.leveleleven.com
- Total disclosed funding: $3.6M
- Latest round: Seed (Sep 1, 2013)
- Investors on record: 6

## About

LevelEleven, Inc. is a performance management company that provides gamification and coaching software tailored for sales and customer-facing teams, enhancing productivity and customer engagement through innovative solutions.Founded in 2012 and headquartered in Detroit, US, LevelEleven specializes in performance management for sales teams. The company's founder, Petteri Lyytinen, has a background in developing technology solutions. In February 2020, LevelEleven merged with Geopointe LLC to form Ascent Cloud LLC, marking a strategic pivot in their business operations. The latest funding occurred in February 2020, raising USD 2.00 mn led by NCT Ventures, with total funds raised amounting to USD 2.00 mn from several investors including Salesforce Ventures and Tamiami Angel Fund.LevelEleven specializes in Performance Management for Sales and Customer-Facing Teams, offering a suite of gamification and coaching software designed to enhance sales performance and customer retention. The core product offerings include personalized scorecards, real-time KPI tracking, and sales contests, aimed at addressing challenges in sales motivation, productivity, and coaching. The software integrates seamlessly with Salesforce, enabling users to monitor and adjust performance in real time. LevelEleven serves a diverse client base across various geographical markets, with a focus on technology, finance, and retail industries.LevelEleven generates revenue primarily through subscription-based pricing models for its software solutions, offering tools like performance scorecards and customizable coaching templates. Clients typically engage with the company through annual or monthly subscriptions, allowing businesses to tailor their investment to the size of their sales teams and specific performance management needs. This approach supports both direct-to-consumer and B2B transactions, empowering organizations to optimize their sales efforts.Following the merger with Geopointe LLC in May 2020, LevelEleven aims to leverage the combined resources to enhance its software offerings and explore new market opportunities. The company is developing additional products to further integrate performance management tools into sales processes. By focusing on expanding into North America and Europe, LevelEleven plans to capitalize on its existing client base while targeting new sectors. Recent funding will support these initiatives, allowing for strategic enhancements and market penetration efforts.

## Funding rounds

- Seed, Sep 1, 2013, $2.1M — Invest Detroit, Detroit Venture Partners, Hyde Park Venture Partners, Salesforce Ventures, CKM Capital Partners, Mashburn Justice Capital Partners
- Seed, Apr 11, 2013, $0.5M — Invest Detroit, Detroit Venture Partners, Hyde Park Venture Partners
- Seed, Oct 30, 2012, $1M — Detroit Venture Partners

## Investors

- Detroit Venture Partners (https://capitalatlas.ai/funds/detroit-venture-partners) — Seed
- Invest Detroit (https://capitalatlas.ai/funds/invest-detroit) — Seed
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Seed
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Seed
- CKM Capital Partners — Seed
- Mashburn Justice Capital Partners — Seed