# Let’s Disco

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/let-s-disco

- Industry: Consumer Products
- Headquarters: Austin, US
- Website: www.letsdisco.com
- Total disclosed funding: $5M
- Latest round: Seed (Apr 9, 2021)
- Investors on record: 1

## About

Based in the US, Let’s Disco, Inc. operates as a men's skincare company, offering a specialized range of products designed to address specific skincare concerns for men, emphasizing simplicity and natural ingredients.Let’s Disco, Inc. is focused on creating skincare solutions tailored to men's unique skin types. Founded in 2019 in Austin, US, the company has successfully raised a total of USD 5.000 mn through its SEED funding round in April 2021, led by Midnight Venture Partners. The funding will be used to expand product offerings, hire a core team, scale the business, and accelerate retail rollout. The founding team's previous entrepreneurial experiences contribute to the company's strategic direction.Disco™ Skincare for Men specializes in a focused range of skincare products designed specifically for men's unique skin types. Their core offerings include a Repairing Eye Stick, Face Cleanser Stick, Face Moisturizer, Face Scrub, Face Mask, and Mineral Sun Block, all formulated to address common skincare concerns such as dark circles, puffiness, acne, and aging. Each product is created with a commitment to using all-natural ingredients, targeting end users who are seeking effective, uncomplicated skincare solutions. Disco aims to simplify the skincare routine with a recommended regimen that can be completed in approximately 90 seconds daily, consisting of cleansing, moisturizing, and targeted treatments. The company serves a broad customer base, primarily focused on the male demographic in the United States and Canada, with plans to expand into additional international markets.Disco generates revenue primarily through direct-to-consumer sales, offering both one-time purchases and subscription models for its skincare products. Customers can subscribe for regular deliveries, enjoying a discount on their orders, which fosters customer loyalty and recurring revenue. The flagship product, the Repairing Eye Stick, along with the Essentials Kit, are particularly popular among consumers looking for effective solutions to dark circles and overall skin health. Pricing for individual products typically reflects a competitive structure, with subscriptions providing a notable saving over retail pricing. The company prioritizes customer satisfaction with a 30-day money-back guarantee, further enhancing their appeal and encouraging repeat transactions.In April 2021, Let’s Disco, Inc. raised USD 5.000 mn in Seed funding to support the expansion of its product offerings and the establishment of a dedicated team. The company plans to introduce new products targeting additional skincare concerns, while also aggressively pursuing expansion into new geographic markets, particularly in Europe and Asia, by the end of 2023. The funding will be instrumental in scaling operations and accelerating their rollout to retail stores across the country.

## Funding rounds

- Seed, Apr 9, 2021, $5M — Midnight Venture Partners

## Investors

- Midnight Venture Partners (https://capitalatlas.ai/funds/midnight-venture-partners) — Seed