# Leo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/leo

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.getleoapp.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Oct 1, 2013)
- Investors on record: 5

## About

Leo is a digital platform that offers innovative solutions for personal finance management, enabling users to organize their financial lives effectively and make informed decisions.Leo was founded by Leo Pagani and Thao Trinh, with Kurt Bienle serving as the CEO. The company operates out of San Francisco, US, and has experienced strategic pivots since its inception. In June 2015, Leo was acquired by Lyft, a company backed by major investors including Facebook and Alibaba Group, marking a significant milestone in its business trajectory. The company has raised a total of USD 1.50 mn through its SEED funding round, with notable investors such as Battery Ventures, Freestyle VC, Greylock Partners, Kleiner Perkins, and SV Angel involved in the latest funding.Leo specializes in personal finance management, providing users with tools to track expenditures, set budgets, and analyze financial habits. The platform is designed for ease of use, allowing for seamless account integration and user-friendly navigation, aimed at helping individuals achieve their financial goals effectively.Leo's revenue model centers on user engagement through premium subscriptions and transaction-driven fees. Users subscribe to access advanced features while the platform also generates revenue through partnerships and affiliate marketing with financial services, ensuring a steady income stream based on user activity and engagement.The company plans to enhance its service offerings by launching a new suite of financial planning tools in 2024. Additionally, Leo aims to expand into European and Asian markets by 2025, leveraging insights from its existing user base to tailor offerings. Recent funding will be utilized to develop these new products and support marketing efforts for geographic expansion.

## Funding rounds

- Seed, Oct 1, 2013, $1.5M — Battery Ventures, Kleiner Perkins, Greylock Partners, SV Angel, Freestyle VC

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Seed
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Seed
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed