# Lendflow

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lendflow

- Industry: Software
- Headquarters: Austin, US
- Website: www.lendflow.com
- Total disclosed funding: $11M
- Latest round: Series A (Oct 13, 2021)
- Investors on record: 8

## About

Based in the US, Lendflow, Inc. provides innovative software solutions that enhance embedded credit infrastructures, enabling businesses to streamline financing processes and improve customer experiences.Lendflow, Inc. specializes in offering embedded lending solutions. The company was founded in 2019 and is headquartered in Austin, US. Jon Fry, the founder, has a history of experience in the fintech sector. Lendflow has successfully completed 3 funding deals, with the most recent being a funding round in May 2025, where they raised USD 15 mn from Trinity Capital, amounting to a total of USD 15 mn raised.Lendflow offers a versatile embedded credit infrastructure designed to facilitate faster and more efficient financing solutions. The core product offerings include a modular technology platform that enables businesses to embed components like credit decisioning and instant checkout into their operations. This flexibility allows partners to utilize the platform's features individually or in conjunction with one another as their needs evolve. Lendflow's services cater to a diverse client base, including brands and lenders across various sectors such as SaaS, business consultancy, and financial services. The platform serves clients in multiple geographical markets, with a strong focus on the United States, providing capital solutions like lines of credit, SBA loans, equipment financing, invoice factoring, and more to help businesses manage their financial needs effectively.Lendflow generates revenue through partnerships and integrations with businesses seeking to offer embedded lending solutions. The company structures transactions in a B2B model, allowing various partners to leverage its technology in providing financial products to their customers. For instance, a SaaS provider might utilize Lendflow’s API to offer pre-qualified credit options to their users, streamlining the borrowing process and enhancing customer experience. The revenue flow is driven by transaction fees associated with the financing solutions offered, where partners benefit from increased customer engagement and transaction volumes. While specific pricing plans for individual services are not disclosed, the revenue model is inherently tied to the successful facilitation of credit offers and funding through the network of capital partners.In May 2025, Lendflow, Inc. raised USD 15 mn in venture funding from new investor Trinity Capital. The company will use the funding to expand product development, enhance its artificial intelligence-driven credit decisioning platform, and support the integration of embedded lending solutions into partner platforms. Future plans include launching new product features aimed at better serving their partners and expanding their presence into additional geographical markets, with specific targets to be defined in the coming year.

## Funding rounds

- Series A, Oct 13, 2021, $11M — Navitas Capital, I2BF, Y Combinator, Underscore VC, Hack VC, Knoll Ventures, 2048 Ventures, Uncorrelated Ventures
- Seed, Apr 10, 2021 — Y Combinator, Knoll Ventures

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A
- Knoll Ventures (https://capitalatlas.ai/funds/knoll-ventures) — Seed, Series A
- Navitas Capital — Series A
- I2BF (https://capitalatlas.ai/funds/i2bf) — Series A
- Underscore VC (https://capitalatlas.ai/funds/underscore-vc) — Series A
- Hack VC (https://capitalatlas.ai/funds/hack-vc) — Series A
- 2048 Ventures (https://capitalatlas.ai/funds/2048-ventures) — Series A
- Uncorrelated Ventures (https://capitalatlas.ai/funds/uncorrelated-ventures) — Series A