# LendAPI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lendapi

- Industry: Financial Services
- Headquarters: Irvine, US
- Website: www.lendapi.com/
- Total disclosed funding: $3.2M
- Latest round: Seed (Nov 6, 2024)
- Investors on record: 6

## About

Based in California, US, and founded in 2024 by co-founders Timothy Li (CEO) and Sam Xia, LendAPI, LLC operates as a provider of a no-code platform that offers digital onboarding tools for financial institutions to launch, manage, and optimize financial products and services. In November 2024, LendAPI, LLC raised USD 2.3 million in seed funding led by Cohen Circle, with participation from TechStars, Plug and Play Ventures, Great North Ventures, AlleyCorp, and Interlock Capital.

The company provides a no-code platform that offers digital onboarding solutions to financial institutions and fintech businesses. The platform services include Product Studio, Rules Studio, Pricing Engine, and Integration Marketplace. Moreover, the firm offers solutions such as machine learning model deployment, real-time strategy implementation, A/B testing, backtesting, and decision-making support for optimizing product launches and transactions. Additionally, the firm also provides services such as custom model integration, security compliance, scalability solutions, and seamless API integrations with banking and financial tools.

LendAPI generates its revenue through subscription-based pricing for its platform packages, available on both monthly and annual plans. The Launch package is priced at USD 4,999 per month or USD 54,000 per year, supporting up to 3,000 completed applications and including features like Product Studio, Rules Studio, and Pricing Engine. The Core package costs USD 6,999 per month or USD 75,000 per year, covering up to 6,000 applications and offering APIs, webhooks, and custom models. The Scale package is priced at USD 9,999 per month or USD 108,000 per year, supporting up to 12,000 applications with additional features like decision-back testing and A/B testing. The Enterprise package offers a custom pricing model based on specific needs, including tailored solutions, dedicated support, and priority integrations.

## Funding rounds

- Seed, Nov 6, 2024, $3.2M — Techstars, Plug and Play, Great North Ventures, AlleyCorp, Cohen Circle, Interlock Capital

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Great North Ventures (https://capitalatlas.ai/funds/great-north-ventures) — Seed
- AlleyCorp — Seed
- Cohen Circle (https://capitalatlas.ai/funds/cohen-circle) — Seed
- Interlock Capital — Seed