# LemonSwan

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lemonswan

- Industry: Internet
- Headquarters: Hamburg, Germany
- Website: www.lemonswan.de
- Latest round: Seed (Jan 18, 2019)
- Investors on record: 5

## About

LemonSwan GmbH offers a specialized matchmaking service aimed at connecting serious singles seeking meaningful long-term relationships, enhancing the traditional online dating experience through a personalized approach.Founded in 2017 and headquartered in Hamburg, Germany, LemonSwan GmbH operates as a matchmaking service catering specifically to the German-speaking market. The company was established by Oliver Czok, who has a background in entrepreneurship. In its history, LemonSwan has successfully completed three deals, with the most recent taking place on July 21, 2020.LemonSwan is a matchmaking service designed to connect serious singles seeking long-term relationships. The company's core offering includes a scientifically-based personality assessment that informs customized partner suggestions for its members. This unique approach aims to address common frustrations associated with online dating, such as misleading profiles and inappropriate advances, by ensuring that only respectful and genuine individuals are admitted into the platform. LemonSwan employs trained staff, referred to as "Türsteherinnen" or doormen, who review each member's profile to maintain a high standard of quality and ensure a pleasant atmosphere for interaction. The service specifically caters to the German-speaking market, with a primary focus on users from Germany, Austria, and Switzerland.LemonSwan's revenue model is primarily based on subscription services, where users pay for access to premium features that enhance their matchmaking experience. Members can engage in different tiers of subscription plans, which may include features such as enhanced visibility, personalized matching, and exclusive communication tools. The platform is designed to foster long-term relationships, and the billing structure reflects this aim, with fees applied for subscription renewals as members continue their search for compatible partners. The precise pricing for these services is set to align with the premium nature of the offerings, attracting an educated and motivated clientele looking for serious relationships rather than casual encounters.In July 2020, LemonSwan GmbH raised an undisclosed amount of seed funding from returning investor BPO Capital, along with participation from the company's management and individual investors. The funds are intended to support the development of new features and enhancements to the platform, as well as to explore expansion into additional markets outside of Germany, Austria, and Switzerland. The company is focusing on potential outreach to other European countries to broaden its user base and improve service capabilities.

## Funding rounds

- Seed, Jan 18, 2019 — Global Founders Capital, German Media Pool, Monkfish Equity, BPO Capital
- Seed, Jun 1, 2018 — NWZ Digital

## Investors

- NWZ Digital (https://capitalatlas.ai/funds/nwz-digital) — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- German Media Pool (https://capitalatlas.ai/funds/german-media-pool) — Seed
- Monkfish Equity (https://capitalatlas.ai/funds/monkfish-equity) — Seed
- BPO Capital — Seed