# Lemonade Fashion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lemonade-fashion

- Industry: Retail
- Headquarters: Beirut, Lebanon
- Website: www.lemonadefashion.com
- Latest round: Seed (Apr 25, 2020)
- Investors on record: 1

## About

Lemonade Fashion, Inc. is an innovative fashion company based in Beirut, Lebanon, focusing on lifestyle products that blend style with practicality, creating a unique shopping experience for consumers.Founded in 2018 in Beirut, Lebanon, Lemonade Fashion, Inc. specializes in lifestyle fashion products. The company was co-founded by Arthur Bizdikian, Dana Malaeb, Mohamad Baydoun, and Nadim Chammas. Its CEO is Arthur Bizdikian. In April 2020, Lemonade Fashion, Inc. raised seed funding from Draper University Ventures.Lemonade Fashion, Inc. offers a platform that combines gamification with personal goal management, encouraging users to create, sell, and earn through engaging activities. Its product line includes the Sunkissed Tanning Oil, Joya Straw Bucket Hat, and graphic t-shirts, catering to a diverse clientele seeking fashionable and sun protection solutions. The company operates in North America, Europe, and select regions in Asia, focusing on trendy products that enhance users' daily lives.Lemonade Fashion, Inc. generates revenue through direct-to-consumer sales of its lifestyle products via their online platform. Customers can purchase items like Revive My Face Pocket Sunscreen and Mind Your Soul Cap through an e-commerce model. The Sunkissed Tanning Oil is priced at USD 35, while Glamour Sunglasses retail for USD 45, allowing the company to maintain a close relationship with its consumer base and promote loyalty through various promotional offers.Lemonade Fashion, Inc. intends to introduce new lifestyle products in the upcoming year, continually enhancing its offerings. The company aims to expand into additional markets in Asia and Europe by the end of 2021. The seed funding raised in April 2020 will be utilized to support these product launches and market expansions.

## Funding rounds

- Seed, Apr 25, 2020 — Draper University

## Investors

- Draper University (https://capitalatlas.ai/funds/draper-university) — Seed