# Leisure Hydration

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/leisure-hydration

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.leisureproject.co
- Total disclosed funding: $4.9M
- Latest round: Series A (Mar 19, 2026)
- Investors on record: 3

## About

Founded in 2022 and based in California, US, DYB + KYP LLC, doing business as Leisure Project, operates as a beverage company that specializes in selling electrolyte-infused drinks designed for hydration and refreshment. The company was founded by Steve Michaelsen and Alex Michaelsen. In April 2026, Leisure Hydration raised an undisclosed amount of series A funding led by Midnight Venture Partners, with participation from Asahi Group Beverages & Innovation and Doehler Ventures.

Leisure Hydration sells and offers a range of electrolyte-infused drinks in various flavors, including lemonade, wild blueberry, and tropical mango. Their products are typically packaged in 12-packs and are available in cans or bottles. In addition, the company also sells caps, sweat shorts, sweatshirts, bags, and many more through its e-commerce platform. The company will use the April 2026 funding to expand its team, accelerate national retail distribution, and execute a comprehensive brand refresh to support continued growth.

## Funding rounds

- Series A, Mar 19, 2026, $4.9M — Midnight Venture Partners, Doehler Ventures, Asahi Group Beverages & Innovation

## Investors

- Midnight Venture Partners (https://capitalatlas.ai/funds/midnight-venture-partners) — Series A
- Doehler Ventures (https://capitalatlas.ai/funds/doehler-ventures) — Series A
- Asahi Group Beverages & Innovation (https://capitalatlas.ai/funds/asahi-group-beverages-innovation) — Series A