# Legolas Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/legolas-media

- Industry: Internet
- Headquarters: New York, US
- Website: www.legolas-media.com
- Total disclosed funding: $5M
- Latest round: Series B (Mar 24, 2011)
- Investors on record: 3

## About

Legolas Media, Inc. is a digital advertising company that specializes in connecting advertisers with consumers through advanced technology and innovative solutions.Founded in 2009, Legolas Media, Inc. operates in New York, US, focusing on digital advertising. In June 2014, the company was acquired by Undertone Networks for an undisclosed amount. The firm has completed a total of 3 deals, with its most recent capital raise being a Series B round in which it raised USD 5.00 mn, led by Valhalla Partners and supported by investors including Blumberg Capital and Greylock Partners.Legolas Media, Inc. provides comprehensive digital advertising solutions that connect advertisers with consumers across various channels. Its offerings include AI-driven platforms for personalized advertising, optimized ad placements, and enhanced measurement capabilities, covering Connected TV (CTV), Digital Out-of-Home (DOOH), display and video advertising, and audience segmentation through proprietary algorithms. The company serves advertisers, retailers, and publishers primarily in North America, Europe, and select Asian markets.Legolas Media, Inc. generates revenue through B2B partnerships and direct engagements with advertisers and publishers. The firm leverages proprietary AI algorithms and omnichannel solutions to create performance-based pricing agreements, which may include cost-per-click (CPC) or cost-per-impression (CPI) models. This revenue structure allows clients to effectively manage their advertising budgets and integrates seamlessly into their marketing strategies, facilitating scalability and adaptability in the competitive digital advertising landscape.Legolas Media, Inc. is focused on expanding its product offerings and market reach. Plans include the development of new advertising technologies aimed at enhancing user engagement and targeting efficacy, with potential launches slated for early 2025. The company aims to penetrate additional markets in Europe and Asia by 2026. The recent funding round of USD 5.00 mn will be allocated to support these product developments and market expansion strategies.

## Funding rounds

- Series B, Mar 24, 2011, $5M — Valhalla Partners, Blumberg Capital, Greylock Partners

## Investors

- Valhalla Partners (https://capitalatlas.ai/funds/valhalla-partners) — Series B
- Blumberg Capital (https://capitalatlas.ai/funds/blumberg-capital) — Series B
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series B