# Legitimate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/legitimate

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.legitimate.tech/
- Total disclosed funding: $4.3M
- Latest round: Seed (Apr 3, 2024)
- Investors on record: 3

## About

Founded in 2019 and based in New York, US, Legitimate, Inc. operates as a provider of a digital identity platform to create secure identities for a physical object through a decentralized protocol. The company was founded by its CEO, Calvin Chan. In April 2024, Legitimate, Inc. raised USD 4.3 million in seed funding led by Lemniscap, including Draper Associates and Sfermion. Some of the company’s clients include Puma, Rocnation, Ambush, Faith Coonexion, and others. 

The company provides blockchain technology that empowers brands to enhance their offerings with customizable digital content. The firm’s core offerings are LGT Tags and NFC-powered hardware that integrates with any mobile device. These tags enable consumers to verify the authenticity and provenance of products, combating counterfeiting. Each LGT tag is encoded with advanced encryption, establishing a secure link between physical goods and its digital identities. LGT Tags allows brands to embed a diverse range of digital content into their products, including audio and video, text, digital collectibles, mobile apps, and more. The company uses NFC technology to enable clients to access its technologies with a simple scan of the LGT tag. The firm’s other services also encompass phygital products, connected digital experiences, email and SMS alerts, analytics and customer engagement, and compliance with privacy regulations.

## Funding rounds

- Seed, Apr 3, 2024, $4.3M — Draper, Lemniscap, Sfermion

## Investors

- Draper (https://capitalatlas.ai/funds/draper) — Seed
- Lemniscap — Seed
- Sfermion (https://capitalatlas.ai/funds/sfermion) — Seed