# Legit Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/legit-group

- Industry: Food
- Headquarters: South Jakarta, Indonesia
- Website: www.legit-group.com
- Total disclosed funding: $17M
- Latest round: Series A (Apr 6, 2023)
- Investors on record: 5

## About

Legit Group operates as a multi-brand cloud kitchen, specializing in high-quality meal delivery through an integrated approach to food preparation and distribution.Legit Group was founded in 2021 and is headquartered in South Jakarta, Indonesia. The company focuses on delivering culinary experiences through gourmet pasta and gyudon. It has completed a total of 2 deals, with its most recent funding round occurring on April 6, 2023, where it raised USD 13.7 mn in a Series A round led by MDI Ventures, alongside participating investors East Ventures, SMDV, and Rockstone Ventures. The total amount raised by the company to date stands at USD 13.7 mn, with a current valuation of USD 42.7 mn.Legit Group operates as a multi-brand cloud kitchen, providing a diverse range of culinary offerings focused on delivering high-quality meals. Their primary products include gourmet pasta and authentic gyudon, crafted to offer a rich, flavorful experience. The company oversees every step of the food preparation process from research and development to central kitchen production and delivery through cloud kitchen outlets, targeting urban consumers, particularly in metropolitan areas. This approach allows them to serve a broad client base, including both individual customers and businesses seeking reliable food options, ensuring convenience and quality without the need to dine out.Legit Group generates revenue through a structured business model focused on direct-to-consumer transactions. Customers place orders for meals via an online platform, choosing from various offerings, including flagship items like gourmet pasta and gyudon. The company's revenue structure is primarily transactional, stemming from individual meal purchases. Each order is priced according to the specific products selected, contributing to the overall sales volume. This streamlined ordering process, combined with a focus on quality and customer satisfaction, supports the company's growth within the competitive food delivery market.In April 2023, Legit Group raised USD 13.7 mn in Series A funding to support its expansion plans beyond the Greater Jakarta Area. The company intends to utilize this funding to develop and launch new culinary offerings, broadening its menu and enhancing its service capabilities. Plans for geographic expansion include entering new markets throughout Indonesia, aiming for a broader footprint by the end of 2024. This strategic focus aims to leverage the recent investment to enhance operational capacity and increase market penetration.

## Funding rounds

- Series A, Apr 6, 2023, $14M — East Ventures, SMDV, MDI Ventures, Rockstone Ventures
- Seed, Sep 17, 2021, $3M — East Ventures, AC Ventures

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed, Series A
- AC Ventures — Seed
- SMDV (https://capitalatlas.ai/funds/smdv) — Series A
- MDI Ventures (https://capitalatlas.ai/funds/mdi-ventures) — Series A
- Rockstone Ventures (https://capitalatlas.ai/funds/rockstone-ventures) — Series A