# LearnVest

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/learnvest

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.learnvest.com
- Total disclosed funding: $69M
- Latest round: Series D (Apr 14, 2014)
- Investors on record: 8

## About

LearnVest Inc. is a personal finance management company that provides educational content and resources aimed at assisting individuals in achieving financial literacy and reaching their financial goals.Founded in 2007 in New York, US, LearnVest Inc. operates as a subsidiary of The Northwestern Mutual Life Insurance Company. The company focuses on delivering personal finance education through a variety of articles and resources. In March 2015, Northwestern Mutual acquired LearnVest for USD 28.00 mn in a Series D funding round, which completed their total funding of USD 28.00 mn. The investment was led by Northwestern Mutual Capital along with other investors, including Accel and American Express Ventures. LearnVest has completed a total of 9 deals since its inception.LearnVest primarily offers a comprehensive suite of educational resources focused on personal finance management. Their content covers budgeting, saving, investing, and financial planning, serving clients mainly in the United States, especially in metropolitan areas where financial education is crucial. Their user-friendly platform aims to empower individuals, including young professionals and families, by providing actionable insights to improve their financial literacy.LearnVest generates revenue through its educational resources, leveraging subscription-based models and potential partnerships with financial advisors. While specific details on transactional structures are not disclosed, revenue is derived from user engagement on their platform and may include monetization through content promotion and collaborations with financial institutions. The company’s trademarked educational resources form the foundation of its revenue generation strategy, although detailed pricing plans are not specified.Looking ahead, LearnVest plans to expand its educational offerings and aims to launch new products designed to enhance user experience. The company is exploring opportunities to expand into additional metropolitan markets within the United States by the end of 2025. Following the acquisition by Northwestern Mutual, the funding received will support these initiatives, allowing LearnVest to enhance its educational resources and reach a broader audience.

## Funding rounds

- Series D, Apr 14, 2014, $28M — Accel, Northwestern Mutual Capital, American Express Ventures
- Series C, Jul 19, 2013, $17M — Accel, Claritas Capital, American Express Ventures
- Series B, Jul 26, 2011, $5M — Accel, Rose Tech Ventures
- Series B, May 27, 2011, $14M — Accel, Richmond Global Ventures, Rose Tech Ventures, PKS Capital, Circle Financial Group
- Series A, Mar 30, 2010, $4.5M — Accel, Richmond Global Ventures, Rose Tech Ventures
- Series A, Nov 23, 2009, $0.4M — Richmond Global Ventures, Rose Tech Ventures, Circle Financial Group
- Series A, Sep 16, 2009, $0.7M — Richmond Global Ventures, Rose Tech Ventures, PKS Capital, Circle Financial Group

## Investors

- Richmond Global Ventures (https://capitalatlas.ai/funds/richmond-global-ventures) — Series A, Series B
- Rose Tech Ventures (https://capitalatlas.ai/funds/rose-tech-ventures) — Series A, Series B
- PKS Capital — Series A, Series B
- Circle Financial Group — Series A, Series B
- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B, Series C, Series D
- Claritas Capital (https://capitalatlas.ai/funds/claritas-capital) — Series C
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series C, Series D
- Northwestern Mutual Capital (https://capitalatlas.ai/funds/northwestern-mutual-capital) — Series D