# Leanplum

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/leanplum

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.leanplum.com
- Total disclosed funding: $126M
- Latest round: Series D (Feb 20, 2020)
- Investors on record: 10

## About

Leanplum, Inc. is a customer engagement platform tailored for app-first businesses, focusing on enhancing user interactions through personalized marketing strategies across mobile, web, and email channels.Founded in 2012 and headquartered in San Francisco, US, Leanplum, Inc. operates as a subsidiary of WizRocket, Inc. after being acquired on June 1, 2022. The company, founded by Momchil Kyurkchiev, has engaged in 10 investment deals, with its latest funding round being a Series D raising USD 27.00 mn. Leanplum's current valuation stands at USD 39.85 mn, reflecting its strategic growth and operational capabilities.Leanplum, a CleverTap Company, provides a robust customer engagement platform focused on app-first businesses. Its product suite includes Lifecycle Marketing and LiveOps promotions, enabling personalized customer interactions through mobile, web, and email. Utilizing real-time data and A/B testing, Leanplum's solutions cater to various sectors, including gaming, subscription services, and mobile retail across North America and Europe.Leanplum primarily generates revenue through subscription-based models, offering tailored pricing plans for businesses of all sizes to access its services. The company supports both B2B and direct-to-consumer transactions, leveraging its analytics and marketing tools to optimize client engagement strategies. Key services include push notifications, in-app messaging, and advanced analytics, which assist in enhancing marketing campaign effectiveness and user retention.Following its acquisition by WizRocket, Inc., Leanplum aims to significantly expand its customer base to over 1,200 clients in more than 100 countries by establishing customer-facing centers across North America, Europe, Latin America, India, Southeast Asia, and the Middle East. The recent funding from its Series D round will be utilized to support these initiatives and further develop new product offerings, although specific details on upcoming products have not been disclosed.

## Funding rounds

- Series D, Feb 20, 2020, $27M — Kleiner Perkins, Canaan Partners, Norwest Venture Partners, Shasta Ventures, LAUNCHub
- Series D, Oct 27, 2017, $52M — Kleiner Perkins, Canaan Partners, Norwest Venture Partners, Shasta Ventures, Waterwood
- Series C, Oct 19, 2016, $29M — Kleiner Perkins, Canaan Partners, Shasta Ventures
- Series B, Jul 15, 2015, $12M — Kleiner Perkins, Shasta Ventures
- Series A, Jul 28, 2014, $5.9M — Shasta Ventures
- Seed, Feb 13, 2013, $0.8M — Alliance of Angels, Kima Ventures, Techstars, VoiVoda Ventures
- Seed, Aug 1, 2012 — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Alliance of Angels (https://capitalatlas.ai/funds/alliance-of-angels) — Seed
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- VoiVoda Ventures — Seed
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A, Series B, Series C, Series D
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series B, Series C, Series D
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series C, Series D
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series D
- Waterwood — Series D
- LAUNCHub (https://capitalatlas.ai/funds/launchub) — Series D