# Lean Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lean-media

- Industry: Marketing/Advertising
- Headquarters: Chesterfield, US
- Website: www.lean-media.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Feb 28, 2018)
- Investors on record: 4

## About

Lean Media, Inc. is a company focused on audience-first programmatic advertising, offering services that enhance digital advertising strategies through data-driven insights and campaign optimization across various channels.Founded in 2014 in Chesterfield, US, Lean Media, Inc. specializes in programmatic advertising. The company has secured funding through a SEED round led by The Yield Lab, raising USD 0.5 mn with participation from Missouri Technology Corporation, Prosper Capital, and St. Louis Arch Angels. The latest funding round occurred on February 28, 2018. Co-founders include Beth Handrigan and Jeff Linihan, with Andrés Cueto serving as CEO.Lean Media specializes in audience-first programmatic advertising, offering services such as programmatic display advertising, audience campaign planning, and digital media buying. Their solutions leverage data-driven audience segments tailored to specific campaign objectives, enhancing advertising efficacy in sectors like retail, technology, and consumer goods.Lean Media generates revenue primarily through B2B transactions in programmatic advertising, working with advertising agencies and direct brands. Their revenue model revolves around service agreements that may involve performance-based pricing or project-based fees, ensuring tailored advertising solutions align with client goals.Following the recent SEED funding of USD 0.5 mn raised in February 2018, Lean Media plans to expand its product offerings and enhance its market reach. The company aims to develop new advertising technologies and strategies, targeting expansion into new geographical markets. These initiatives will be supported by the funding secured, facilitating growth in sectors where digital advertising is increasingly vital.

## Funding rounds

- Seed, Feb 28, 2018, $0.5M — Missouri Technology Corporation, St. Louis Arch Angels, Prosper Capital, The Yield Lab

## Investors

- Missouri Technology Corporation — Seed
- St. Louis Arch Angels — Seed
- Prosper Capital (https://capitalatlas.ai/funds/prosper-capital) — Seed
- The Yield Lab (https://capitalatlas.ai/funds/the-yield-lab) — Seed