# Leaf Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/leaf-group

- Industry: Internet
- Headquarters: Santa Monica, US
- Website: www.leafgroup.com
- Total disclosed funding: $339M
- Latest round: Series D (Mar 3, 2008)
- Investors on record: 5

## About

Leaf Group Ltd. is a diversified consumer internet company that creates and shares content and products across various sectors, including wellness, design, and travel, aiming to foster community engagement and enhance consumer experiences.Leaf Group Ltd., founded in 2006, operates as a consumer internet company focused on delivering digital content and commerce. The headquarters is located in Santa Monica, California, US. The firm was founded by Hussain Al-Hajji, who has a history of entrepreneurship. In January 2011, the company went public on the NYSE under the ticker symbol DMD. It underwent a significant pivot in July 2014 when it separated the Rightside Group business via a tax-free dividend. Most recently, in April 2021, Graham Holdings Co. acquired all outstanding shares of Leaf Group Ltd. for USD 8.5 per share, totaling USD 323 mn, completing the transaction in June 2021. Leaf Group has participated in a total of 9 funding deals, with its most recent deal occurring on January 26, 2011.Leaf Group Ltd. operates through its World of Good Brands division, offering a wide range of services and products in health, wellness, art, design, and travel. Their flagship brands include Well+Good, a recognized authority in modern wellness; Hunker, a design resource; OnlyInYourState, a local travel platform; and LIVESTRONG.COM, providing health and nutrition information. The company aims to inspire consumers seeking practical solutions to enhance their daily lives, serving a diverse clientele across North America, Europe, and select areas of Asia.In the most recent fiscal year, Leaf Group Ltd. reported revenue of USD 212.06 mn and an EBITDA of USD -8.20 mn. The company generates revenue through various channels, including direct-to-consumer sales, subscriptions, and partnerships with retailers and wholesalers, enabling a seamless flow of goods and services while fostering ongoing client relationships through tailored pricing plans and subscription models.Leaf Group Ltd. intends to leverage its recent acquisition by Graham Holdings Co. to enhance its product offerings and expand into new markets. The company is developing new products under its existing brands, with a focus on launching innovative wellness and design solutions. There are plans to penetrate additional geographic regions, particularly in Europe and Asia, by the end of 2022. The funds from the recent acquisition will be utilized to support these initiatives, as well as to strengthen marketing and operational capabilities to drive future growth.

## Funding rounds

- Series D, Mar 3, 2008, $19M — 3i, Generation Partners, Oak Investment Partners, Spectrum Equity, Goldman Sachs Asset Management
- Series D, Sep 14, 2007, $100M — 3i, Oak Investment Partners, Spectrum Equity, Goldman Sachs Asset Management
- Series C, Oct 4, 2006, $100M — 3i, Generation Partners, Oak Investment Partners, Spectrum Equity, Goldman Sachs Asset Management
- Series A, May 2, 2006, $120M — Generation Partners, Oak Investment Partners, Spectrum Equity

## Investors

- Generation Partners (https://capitalatlas.ai/funds/generation-partners) — Series A, Series C, Series D
- Oak Investment Partners (https://capitalatlas.ai/funds/oak-investment-partners) — Series A, Series C, Series D
- Spectrum Equity (https://capitalatlas.ai/funds/spectrum-equity) — Series A, Series C, Series D
- 3i (https://capitalatlas.ai/funds/3i) — Series C, Series D
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C, Series D