# Leaf.fm

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/leaf-fm

- Industry: Marketing/Advertising
- Headquarters: Newcastle upon Tyne, UK
- Website: www.leafgrow.io
- Total disclosed funding: $2.8M
- Latest round: Seed (Dec 21, 2016)
- Investors on record: 6

## About

Based in the UK, Leaf.fm Limited operates as a performance intelligence solutions provider, focusing on enhancing marketing effectiveness for direct-to-consumer brands through innovative data-driven tools.Leaf.fm Limited was founded in 2014 in Newcastle upon Tyne, UK. The company specializes in performance intelligence solutions aimed at direct-to-consumer brands. Its founders include Gilbert Corrales, Juan Carri, and Sreelakshmy U, with Gilbert Corrales serving as the CEO. In February 2021, Leaf raised GBP 1.75 million in funding led by Maven VCT, alongside participation from British Business Bank, bringing the total amount raised to GBP 1.75 million. The company has completed three deals to date, with the most recent deal occurring in February 2021.Leaf specializes in performance intelligence solutions tailored for ambitious direct-to-consumer (D2C) brands. Its core offering, Leaf Grow, is a comprehensive Performance Intelligence platform designed to enhance data processing, decision-making, and efficiency in paid media spending. The platform empowers eCommerce marketing specialists to optimize conversion tracking and analytics, which are critical for high-performance marketing campaigns. Leaf's services encompass a range of methodologies and technologies, including conversion tracking, data warehousing, and visual analytics, aimed at resolving complex issues in customer behavior tracking from ad clicks to purchases. Their client base spans various sectors, serving D2C businesses across multiple geographical markets, including North America and Europe, focusing on creating smarter strategic marketing decisions through data-driven insights.Leaf's revenue structure is built on a combination of service-based offerings and platform licensing, catering to both B2B partnerships and direct-to-consumer engagements. Their business model primarily involves subscriptions for the Leaf Grow platform, with clients paying for access based on varying levels of service and features. Additionally, Leaf provides consultancy services that include performance marketing frameworks, creative strategies, and campaign management, which are priced according to project scope and client needs. These engagements enable customers to leverage Leaf's expertise in maximizing advertising effectiveness and conversion metrics, ensuring a robust relationship built on data-driven performance enhancement. The diverse revenue streams reflect Leaf's commitment to delivering high-value solutions to its clientele, reinforcing their position in the eCommerce landscape.In February 2021, Leaf.fm Limited raised GBP 1.75 million in venture funding led by Maven VCT, with participation from British Business Bank. The funding will be utilized to invest in its engineering and data science teams, accelerate sales and marketing activities, and expand its operations into new markets. Leaf aims to launch new features for the Leaf Grow platform, enhancing its capabilities for clients. Additionally, the company is targeting expansion into new geographic regions, focusing on North America and Europe, to broaden its client base and increase market presence.

## Funding rounds

- Seed, Dec 21, 2016, $2.1M — Carao Ventures
- Seed, Aug 17, 2015, $0.7M — Northstar Ventures, AngelList, Saatchinvest, Kindred Capital, Potential VC

## Investors

- Northstar Ventures (https://capitalatlas.ai/funds/northstar-ventures) — Seed
- AngelList — Seed
- Saatchinvest — Seed
- Kindred Capital (https://capitalatlas.ai/funds/kindred-capital) — Seed
- Potential VC (https://capitalatlas.ai/funds/potential-vc) — Seed
- Carao Ventures (https://capitalatlas.ai/funds/carao-ventures) — Seed