# Le Persona

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/le-persona

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.lepersona.com/
- Latest round: Series A (Jan 21, 2026)
- Investors on record: 1

## About

Based in South Korea, Le Persona is a luxury company specializing in high-quality fragrance products that elevate personal and home environments with elegance and sophistication.Founded in 2021 and headquartered in Seoul, South Korea, Le Persona is focused on creating premium fragrance products. The company has engaged in one investment deal and recently raised Series A funding from Smart Study Ventures on January 21, 2026, to enhance its product offerings and expand internationally.LE PERSONA specializes in high-quality, fragrance-related products designed to enhance personal and home environments. The company’s core offerings include elegant home diffusers, scented hand creams infused with signature scents, and eau de parfum showcasing a variety of magical fragrances. These products cater to a clientele that values sophistication and elegance, targeting individual consumers and gift-givers seeking premium options. LE PERSONA products are marketed in various regions, including South Korea and other selected Asian markets, contributing to the company’s vision of providing a luxurious sensory experience.The revenue model of LE PERSONA is built on direct-to-consumer sales, allowing customers to purchase products through their online platform and physical stores. Transactions typically encompass individual product purchases, such as home diffusers and hand creams, with a focus on creating a seamless shopping experience. Pricing structures are aligned with premium branding, reflecting the quality and craftsmanship of their offerings. The company implements promotional strategies such as discounts for customers who engage with their Kakao channel, further incentivizing purchases. Their product line, including signature items like branded eau de parfum, positions them well within the luxury goods market, appealing to discerning consumers.With the Series A funding raised in January 2026, Le Persona plans to expand its product line and accelerate its entry into international markets. The company aims to introduce new products and will utilize the funding to support these initiatives. Specific markets targeted for expansion will be outlined in upcoming strategic plans as they progress.

## Funding rounds

- Series A, Jan 21, 2026 — Smart Study Ventures

## Investors

- Smart Study Ventures (https://capitalatlas.ai/funds/smart-study-ventures) — Series A