# Lazy Society Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lazy-society-co

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.lazysociety.co.kr
- Latest round: Series A (Jul 28, 2020)
- Investors on record: 2

## About

Lazy Society Co., Ltd., based in South Korea, specializes in wellness and grooming solutions, providing health-conscious consumers with a diverse range of personal care products designed to enhance their daily routines.Founded in 2017 in Seoul, South Korea, Lazy Society Co., Ltd. focuses on health and personal care products. The company has completed 3 deals, with the most recent deal occurring on September 22, 2022. The CEO is currently unspecified.Lazy Society primarily offers a range of health and personal care products, focusing on wellness and grooming solutions. Their product lineup includes comprehensive vitamins, men's health supplements, and various shaving essentials, such as transparent shaving gel and replacement razor blades. Additionally, they provide skincare products aimed at hydration and skin correction, as well as all-in-one body care solutions that cater to both hair and skin. The company targets a diverse customer base that includes health-conscious individuals and grooming enthusiasts, with sales primarily directed towards the South Korean market. Their offerings are designed to address specific consumer needs for health, convenience, and effective personal care, ensuring an accessible solution for daily wellness routines.Lazy Society generates revenue through direct-to-consumer sales, primarily leveraging a subscription model that facilitates regular purchases of health and grooming products. This transactional structure allows customers to opt for tailored subscriptions that ensure they receive essential products at convenient intervals, thereby enhancing customer retention and satisfaction. Pricing plans for their products are competitive, reflecting the quality and efficacy of their offerings. The company also engages in promotional sales, offering discounts of up to 70% on select items, which attracts a wider customer base and stimulates regular purchasing behavior. Their focus on flagship products such as comprehensive vitamins and specialized skincare solutions underpins their revenue-generating strategies.In September 2022, Lazy Society raised an undisclosed amount in venture funding from new investor Yoonji Co., Ltd. The company plans to utilize this funding to expand its product line to include a broader range of grooming products. Upcoming product launches are designed to enhance their current offerings, and they are exploring expansion into new markets to reach a wider audience.

## Funding rounds

- Series A, Jul 28, 2020 — Sazze Partners, Lotte Accelerator

## Investors

- Sazze Partners (https://capitalatlas.ai/funds/sazze-partners) — Series A
- Lotte Accelerator — Series A