# Layar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/layar

- Industry: Software
- Headquarters: Amsterdam, Netherlands
- Website: www.layar.com
- Total disclosed funding: $17M
- Latest round: Series B (Nov 16, 2010)
- Investors on record: 3

## About

Layar BV is a technology company specializing in augmented reality solutions that enhance user experiences through interactive digital content, enabling businesses to engage customers effectively.Founded in 2009 in Amsterdam, Netherlands, Layar BV focuses on augmented reality technology. The company was acquired by Blippar in June 2014, although specific financial terms were not disclosed. Layar has engaged in three deals to date and is supported by investors such as Heartcore Capital, Intel Capital, and Prime Ventures, raising a total of EUR 10.00 mn through its Series B funding round.Layar BV provides augmented reality solutions that allow businesses to create immersive content without extensive technical skills. Their offerings include tools for developing AR applications tailored to various industries, enabling interactive and engaging experiences for brands and consumers alike.In the most recent year reported, 2012, Layar's revenue amounted to EUR 171,038, with an EBITDA of EUR -3,695,964.Layar plans to leverage its recent funding from the Series B round to expand its product offerings and increase market penetration. Following the acquisition by Blippar, efforts are directed towards developing new AR solutions and targeting expansion into North American and Asian markets by 2015. The funds will be utilized for product development and enhancing marketing strategies to support these initiatives.

## Funding rounds

- Series B, Nov 16, 2010, $14M — Intel Capital, Prime Ventures, Heartcore Capital
- Series A, Feb 15, 2010, $3.4M — Prime Ventures, Heartcore Capital

## Investors

- Prime Ventures — Series A, Series B
- Heartcore Capital (https://capitalatlas.ai/funds/heartcore-capital) — Series A, Series B
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series B