# Laws of Motion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/laws-of-motion

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.lawsofmotion.com
- Total disclosed funding: $5M
- Latest round: Seed (May 15, 2024)
- Investors on record: 3

## About

Based in New York, US, and founded by Carly Bigi (CEO) in 2019, Laws of Motion operates as a direct-to-consumer (DTC) fashion and apparel company. In May 2024, Laws of Motion raised USD 5 million in seed funding led by investor Corazon Capital, with participation from other investors Leadout Capital and Sequoia Capital Global Equities. 

The company offers a DTC apparel brand that specializes in artificial intelligence (AI) driven, perfect-fitting clothing with zero-waste manufacturing. Laws of Motion leverages advanced AI technology to provide personalized sizing through a quick Fit Quiz or Body Scan, predicting body measurements with over 99% accuracy. Laws of Motion's product range includes pants, shorts, dresses, jumpsuits, blazers, blouses, etc. The company emphasizes inclusivity with hundreds of shape-inclusive sizes and prides itself on creating clothing that exudes power and comfort.

Laws of Motion generates revenue by selling its products through its online marketplace. Some examples of the products available on its e-commerce website include The After Party Dress at USD 345, The Feather Mogul Blazer at USD 345, The Maverick Pant at USD 195, etc.

The company plans to utilize the May 2024 funding to expand its operations, develop advanced technologies for personalized and sustainable clothing manufacturing, and support the growth of its engineering, R&D, and licensing operations teams.

## Funding rounds

- Seed, May 15, 2024, $5M — Hong Shan, Corazon Capital, Leadout Capital

## Investors

- Hong Shan — Seed
- Corazon Capital (https://capitalatlas.ai/funds/corazon-capital) — Seed
- Leadout Capital (https://capitalatlas.ai/funds/leadout-capital) — Seed