# Lawn Love

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lawn-love

- Industry: Consumer Services
- Headquarters: San Diego, US
- Website: www.lawnlove.com
- Total disclosed funding: $2M
- Latest round: Series B (Jan 1, 2018)
- Investors on record: 12

## About

Lawn Love, based in the US, offers innovative online lawn care solutions, connecting customers with local lawn care professionals for a range of services, including mowing and maintenance, tailored to individual needs.Founded in 2014 in San Diego, US, Lawn Love, Inc. specializes in lawn care services, utilizing technology to streamline customer-provider connections. The company was co-founded by Jeremy Yamaguchi, who has previous entrepreneurial experience. Lawn Love has completed 4 deals, with the latest funding round being a Seed round in August 2021, raising USD 1.90 mn from investors including Binary Capital and Bodley Group. This round marks the total amount raised by the company to USD 1.90 mn.Lawn Love provides a diverse array of lawn care services, focusing on enhancing the traditional maintenance experience. Their offerings include one-time lawn mowing, regular maintenance, and specialized services such as aeration and gutter cleaning. By employing independent professionals matched to customers based on specific criteria, the company operates in over 120 cities and 900 neighborhoods across the US, utilizing satellite mapping technology to connect clients with service providers efficiently.Lawn Love generates revenue through a direct-to-consumer transaction model, providing instant quotes for services via its platform and implementing a pay-after-completion billing approach. This model ensures transparency, with customers only charged post-service. While specific pricing details are not disclosed, clients can select from flexible service plans tailored to their lawn care requirements, supported by a satisfaction guarantee policy.In August 2021, Lawn Love, Inc. acquired itself from Y Combinator and other investors, which is expected to enhance the marketplace for lawn care services. The company plans to leverage its recent funding to fuel expansion into new geographic regions, targeting growth in various US markets. Future initiatives include the development of new service offerings aimed at deepening customer engagement and increasing market share.

## Funding rounds

- Series B, Jan 1, 2018 — FJ Labs
- Seed, Nov 12, 2014, $1.9M — LaunchCapital, David Shen Ventures, FundersClub, Fyrfly Venture Partners, Binary Capital, Wefunder, Inc., Bodley Group, Lunch Van Fund, Next Level Capital, Zillionize Angel
- Seed, Jul 25, 2014, $0.1M — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Seed
- David Shen Ventures — Seed
- FundersClub (https://capitalatlas.ai/funds/fundersclub) — Seed
- Fyrfly Venture Partners (https://capitalatlas.ai/funds/fyrfly-venture-partners) — Seed
- Binary Capital (https://capitalatlas.ai/funds/binary-capital) — Seed
- Wefunder, Inc. — Seed
- Bodley Group (https://capitalatlas.ai/funds/bodley-group) — Seed
- Lunch Van Fund — Seed
- Next Level Capital — Seed
- Zillionize Angel (https://capitalatlas.ai/funds/zillionize-angel) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series B