# Laurel & Wolf

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/laurel-wolf

- Industry: Internet
- Headquarters: West Hollywood, US
- Website: www.laurelandwolf.com
- Total disclosed funding: $26M
- Latest round: Series B (Sep 1, 2015)
- Investors on record: 7

## About

Laurel & Wolf, Inc. is an online interior design platform that connects clients with professional designers, enabling personalized home transformations through collaborative digital tools and curated shopping experiences.Founded in 2014 and headquartered in West Hollywood, US, Laurel & Wolf, Inc. specializes in providing online interior design services. The company has secured a total amount raised of USD 20.00 mn through 4 deals, with its latest funding round being a Series B led by Benchmark. The current valuation of the company is USD 100.00 mn. Leura Fine serves as both the CEO and Founder of the company, guiding its strategic direction.Laurel & Wolf provides online interior design and decorating services through a user-friendly digital platform. Clients can collaborate with professional designers by sharing photos and inspiration to create customized design plans tailored to their space, style, and budget. The service includes visualizations of home transformations and a curated shopping list featuring products available at exclusive discounts from renowned retailers, catering to homeowners and renters primarily in North America.Revenue generation for Laurel & Wolf primarily stems from transactions between clients and the company through its online design services. Clients engage with the platform, typically opting for design packages that encompass personalized consultation and design deliverables. The company benefits from exclusive partnerships with major retailers, allowing it to offer clients discounted pricing on a wide range of home furnishings, enhancing the overall consumer experience.Laurel & Wolf plans to utilize its recent Series B funding of USD 20.00 mn to enhance its platform and expand its service offerings. The company is expected to introduce new design products aimed at enriching the customer experience. Additionally, there are strategies to expand into new markets, although specific regions and timelines have yet to be disclosed. Recently, Wavemaker Partners exited its stake in the company, indicating ongoing developments within its financial structure.

## Funding rounds

- Series B, Sep 1, 2015, $20M — Benchmark
- Series A, Feb 11, 2015, $4.4M — CRV, Karlin Ventures, Draper, Upside Partnership
- Seed, Aug 20, 2014, $1.1M — Wavemaker Partners, Structure Capital, Draper, Upside Partnership

## Investors

- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- Structure Capital (https://capitalatlas.ai/funds/structure-capital) — Seed
- Draper (https://capitalatlas.ai/funds/draper) — Seed, Series A
- Upside Partnership (https://capitalatlas.ai/funds/upside-partnership) — Seed, Series A
- CRV (https://capitalatlas.ai/funds/crv) — Series A
- Karlin Ventures (https://capitalatlas.ai/funds/karlin-ventures) — Series A
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series B