# Launchmetrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/launchmetrics

- Industry: Software
- Headquarters: New York, US
- Website: www.launchmetrics.com/
- Total disclosed funding: $4M
- Latest round: Series A (Oct 2, 2013)
- Investors on record: 3

## About

Based in New York, US, and founded in 2002 by co-founders Michael Jaïs (CEO), Kevin Spector, and Alain Caffi, Fashion GPS Inc., doing business as Launchmetrics, operates as a developer of marketing platforms and data analytics for fashion, luxury, and cosmetics brands. In January 2024, Lectra Group, a portfolio company of American Industrial Partners, acquired a majority stake in Launchmetrics from Bpifrance, Cipio Partners, Seventure, and Thyra Global Management for USD 85 million. As of 2024, the company’s client base includes adidas, Tiffany & Co., Drunk Elephant, Versace, and GAP.

The company provides a Brand Performance Cloud platform that offers tools for sample management, event organization, media monitoring, and brand benchmarking. The platform's services include digital showroom management, media tracking, and brand performance analytics. Additionally, the firm also provides services such as event coordination and press distribution.

The company generates its revenue primarily from subscription packages for its Brand Performance Cloud platform. Packages include Essentials starting at USD 1,550 per month, Enterprise at USD 3,250 per month, and custom Ultimate packages, billed annually.

## Funding rounds

- Series A, Oct 2, 2013, $4M — Ironfire Ventures, Emagen Investment Group, Thyra Global Management

## Investors

- Ironfire Ventures (https://capitalatlas.ai/funds/ironfire-ventures) — Series A
- Emagen Investment Group — Series A
- Thyra Global Management (https://capitalatlas.ai/funds/thyra-global-management) — Series A