# Launch Pad Tecnologia Servicos e Pagamentos Ltda.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/launch-pad-tecnologia-servicos-e-pagamentos-ltda

- Industry: Software
- Headquarters: Belo Horizonte, Brazil
- Website: www.hotmart.com
- Total disclosed funding: $129M
- Latest round: Series C (Mar 30, 2021)
- Investors on record: 4

## About

Founded in 2011 and based in Minas Gerais, Brazil, Launch Pad Tecnologia Servicos e Pagamentos Ltda., trading as Hotmart, operates a content distribution platform for small businesses that want to start in digital industries. The company was co-founded by João Pedro Resende and Mateus Bicalho, and operates in Netherlands, U.S., Brazil, Spain, Mexico, Colombia, and France. In March 2021, the company received BRL 735 million in Series C funding from TCV and Alkeon Capital.

The company offers a marketplace for digital products which connects content creators with partners to facilitate the sale of their digital content and commission for affiliate marketers. The company solutions provide member area, payments, affiliate program, page builder, analytics, and sales strategy enables to track of each transaction. The company's revenue is generated from offering solutions for businesses that want to sell their digital product online with integrated tools and security.

## Funding rounds

- Series C, Mar 30, 2021, $129M — TCV, Alkeon Capital Management
- Series A, Jul 17, 2019 — General Atlantic, GIC

## Investors

- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series A
- GIC — Series A
- TCV (https://capitalatlas.ai/funds/tcv) — Series C
- Alkeon Capital Management (https://capitalatlas.ai/funds/alkeon-capital-management) — Series C