# Launch Kids

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/launch-kids

- Industry: Internet
- Headquarters: New York, US
- Website: www.rocketsofawesome.com
- Total disclosed funding: $20M
- Latest round: Series A (Jan 3, 2017)
- Investors on record: 4

## About

Launch Kids, Inc. is dedicated to providing personalized, stylish children's apparel through a subscription model, ensuring comfort and modern fashion for kids.Launch Kids, Inc. operates under the brand Rockets of Awesome, specializing in children's apparel. Founded in 2015 in New York, US, the company has closed 4 deals, with the most recent funding round taking place on May 12, 2021, where it raised USD 3.5 mn. The founder's history is not specified, and there are no mentions of mergers or subsidiaries.Rockets of Awesome specializes in stylish, high-quality children's clothing, offering a range of products including sweaters, tees, and windbreakers. Their subscription service provides curated boxes tailored to individual preferences, targeting families seeking fashionable options for their children across key markets like North America and select international regions.The company utilizes a direct-to-consumer model focused on its subscription service, which offers personalized clothing selections. Pricing is competitive, with promotions like 60% off sitewide. Flagship products include the Dipped Comfy Sweater and Technicolor Tee, with initiatives such as a $25 discount for new subscribers enhancing customer acquisition and retention.In May 2021, Launch Kids, Inc. raised USD 3.5 mn in funding to enhance its product offerings and expand market reach. The company plans to launch new clothing lines targeting various age groups and aims to penetrate additional international markets by 2023.

## Funding rounds

- Series A, Jan 3, 2017, $13M — General Catalyst Partners, August Capital, Forerunner Ventures
- Seed, Jul 26, 2016, $7M — General Catalyst Partners, Forerunner Ventures, LAUNCH

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed, Series A
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed, Series A
- LAUNCH (https://capitalatlas.ai/funds/launch) — Seed
- August Capital (https://capitalatlas.ai/funds/august-capital) — Series A