# Laudable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/laudable

- Industry: Marketing/Advertising
- Headquarters: Nevada City, US
- Website: www.laudable.com
- Total disclosed funding: $3M
- Latest round: Seed (Oct 7, 2021)
- Investors on record: 3

## About

Laudable, Inc. is a US-based company specializing in customer interaction analysis, utilizing call recordings to generate testimonials and case studies that help businesses enhance their marketing strategies.Founded in 2019 and headquartered in Nevada City, US, Laudable, Inc. focuses on leveraging customer interactions recorded through various call recording tools. The company has successfully completed two deals, with its most recent funding round being a Seed round in February 2025, raising USD 2.95 mn from investors including Craft Ventures, Greycroft Partners, and Y Combinator. Angela Ferrante serves as both the founder and CEO of the company.Laudable specializes in harnessing customer interactions recorded through call recording tools such as Gong, Chorus, and Clari to extract valuable testimonials and case studies. The company's core offerings include on-demand customer proof generation, the creation of impactful video testimonials, and the repurposing of existing customer content into various formats, such as audiograms for social media and competitive landing pages. These services aim to address the needs of businesses looking to enhance their marketing efforts by utilizing authentic customer experiences to build credibility and drive engagement. Laudable serves a diverse clientele across various industries, focusing on markets in North America and Europe, enabling businesses to leverage genuine customer feedback and success stories to boost their demand generation strategies.Laudable's revenue model is predominantly based on subscription services that provide access to its suite of tools for generating and editing customer testimonials and case studies. Clients typically engage with the company through direct B2B transactions, subscribing to various service plans that cater to their specific needs, such as video editing and content repurposing. The company's pricing structure is designed to accommodate different client sizes and requirements, facilitating both small-scale businesses and larger enterprises in utilizing customer insights effectively. By delivering tailored solutions for extracting and presenting customer feedback, Laudable positions itself to capitalize on the growing demand for authentic marketing content within the business landscape.As part of its future growth strategy, Laudable plans to expand its product offerings to include advanced analytics features and tools for better customer engagement, with expected launches in late 2025. The company also targets expansion into new markets in Asia and South America by 2026. Recent funding from its Seed round will support these initiatives and enhance its platform capabilities. Notably, in February 2025, Base Ltd., a portfolio company of Vertex Ventures Israel and Wing, acquired Laudable, Inc. to integrate its artificial intelligence-driven insights into Base Ltd.'s platform, thereby improving customer engagement and advocacy to drive long-term growth.

## Funding rounds

- Seed, Oct 7, 2021, $3M — Greycroft, Y Combinator, Craft Ventures

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Seed