# Latitude

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/latitude

- Industry: Software
- Headquarters: Provo, US
- Website: www.latitude.io
- Total disclosed funding: $4M
- Latest round: Seed (Feb 4, 2021)
- Investors on record: 3

## About

Latitude, based in Provo, Utah, is a developer of AI-powered roleplaying experiences, specializing in interactive storytelling through its flagship platform, AI Dungeon.Founded in 2019 by Nick Walton, Latitude operates from Provo, Utah, US. The company focuses on creating immersive AI-driven narratives and has completed 2 deals, with the most recent deal on February 4, 2021. Latitude raised USD 3.3 mn in Seed funding led by NFX, with participation from Album VC and Griffin Gaming Partners. The company does not have any reported subsidiaries or notable pivots in its strategy.Latitude specializes in developing AI-powered roleplaying experiences, with its flagship product being AI Dungeon, a narrative-driven platform that allows users to engage in interactive storytelling. The core functionality centers around an advanced AI system that generates dynamic narratives based on user inputs, accommodating a variety of storytelling styles and contexts. The platform is designed to foster creativity and freedom, catering to a diverse user base that includes gamers, storytellers, and educators. Released in stages, the latest models, including Muse and DeepSeek V3 Chat, enhance the storytelling experience by providing richer narratives and greater contextual depth. Latitude's products are primarily available to users in North America, Europe, and parts of Asia, focusing on both individual consumers and educational institutions that seek innovative storytelling methods.Latitude operates on a subscription-based revenue model, offering tiered access to its AI Dungeon service. Users can subscribe to various plans—ranging from free tiers with limited features to premium tiers that unlock advanced capabilities, including access to high-performance models like GPT-4 Turbo and DeepSeek. Transactions occur directly between the company and its customers, with users purchasing subscriptions that grant them credits to extend their interaction with the AI models. The pricing structure includes options for monthly and annual subscriptions, with different tiers providing varying levels of access to AI capabilities and context lengths. Additionally, Latitude has explored partnerships that could enhance user engagement and expand its market reach, although specific partnership details are outlined within its operational strategies rather than publicly available documentation.In February 2021, Latitude raised USD 3.3 mn in Seed funding to scale its platform, enabling IP holders and the entertainment industry to build infinite storylines. This funding will support the development of new products and enhance the company’s capabilities. Latitude aims to expand into new geographic regions, specifically targeting Europe and parts of Asia, with plans for market entry by the end of 2023. Furthermore, the company is focused on launching updates and new features for AI Dungeon to elevate user engagement and experience.

## Funding rounds

- Seed, Feb 4, 2021, $3.3M — Album VC, NFX, Griffin Gaming Partners
- Seed, Apr 10, 2020, $0.8M — Griffin Gaming Partners

## Investors

- Griffin Gaming Partners (https://capitalatlas.ai/funds/griffin-gaming-partners) — Seed
- Album VC (https://capitalatlas.ai/funds/album-vc) — Seed
- NFX (https://capitalatlas.ai/funds/nfx) — Seed