# Latitude Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/latitude-technologies

- Industry: Software
- Headquarters: Auckland, New Zealand
- Website: www.latipay.net
- Total disclosed funding: $3M
- Latest round: Series A (Jan 31, 2017)
- Investors on record: 3

## About

Latitude Technologies Limited delivers innovative payment solutions that streamline transactions for businesses in the Asia-Pacific region, enhancing the payment acceptance process with their advanced gateway technology.Latitude Technologies Limited is a payment solutions provider headquartered in Auckland, New Zealand, founded in 2015. The company specializes in processing payments and has undergone no notable business pivots. Peter Wei serves as both the Founder and CEO. In January 2017, the company raised USD 3.00 mn in a Series A funding round led by Jubilee Capital Management with participation from Icehouse Ventures and ZINO Society, marking their first investment deal.Latipay specializes in providing innovative payment solutions designed to facilitate seamless transactions across various platforms. Their core offerings include a comprehensive payment gateway that supports both traditional and alternative payment methods, catering to a diverse range of businesses—both online and offline. This payment gateway allows for easy integration with e-commerce platforms, enabling clients to accept localized payment methods preferred by their customers. Latipay also offers solutions for marketplaces, cross-border transactions, micro-instant payments, and subscription billing, aiming to enhance the buying experience for consumers while optimizing payment processing for merchants. The company's services are primarily aimed at businesses operating in the Asia-Pacific region, particularly Australia and New Zealand, but their solutions are applicable to global markets.Latipay generates revenue through transactional fees associated with their payment processing services. Each transaction processed through their payment gateway incurs a fee, which is structured to accommodate various business models, including B2B partnerships and direct-to-consumer sales. Their flagship product, the payment gateway, primarily supports a subscription-based model for merchants, providing them with the tools necessary to manage payments efficiently. Additionally, Latipay’s Merchant App caters to small businesses, facilitating payment acceptance with streamlined functionalities that further contribute to their overall revenue stream. By leveraging competitive pricing structures, Latipay is positioned to support a wide array of transaction types, enhancing both operational efficiency and client satisfaction.Latitude Technologies Limited aims to expand its product offerings and enter new markets. Following the successful Series A funding of USD 3.00 mn in January 2017, led by Jubilee Capital Management, the company will utilize this capital to enhance their payment solutions and explore new geographic regions. They are particularly focused on expanding their services into additional markets across Asia-Pacific, with the ambition of launching updated products by the end of 2024.

## Funding rounds

- Series A, Jan 31, 2017, $3M — ZINO Society, Jubilee Capital Management, Icehouse Ventures

## Investors

- ZINO Society — Series A
- Jubilee Capital Management (https://capitalatlas.ai/funds/jubilee-capital-management) — Series A
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Series A