# Laszlo Systems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/laszlo-systems

- Industry: Internet
- Headquarters: San Mateo, US
- Website: www.laszlosystems.com
- Total disclosed funding: $21M
- Latest round: Series C (Mar 5, 2008)
- Investors on record: 4

## About

Laszlo Systems, Inc. provides innovative naming rights licenses for commemorative days, enhancing brand visibility and engagement across various technological and cultural events.Laszlo Systems, Inc. was founded in 2000 and is headquartered in San Mateo, US. The company specializes in licensing naming rights for significant events. In December 2011, Laszlo Systems was acquired by Critical Path, a portfolio company of Cheung Kong Infrastructure Holdings and General Atlantic. The company has successfully completed 10 deals as part of its operations since inception, and total funding raised amounts to USD 1.40 mn, with the most recent funding round being VENTURE DEBT, securing USD 0.54 mn.Laszlo Systems, Inc. specializes in granting naming rights licenses for various commemorative days, facilitating the celebration of significant technological innovations and cultural events. Their products serve as platforms for companies and organizations to enhance visibility through themed observances, including 'Bio-Medical Day' and 'E-Sports Day.' These licenses are currently offered at no charge, promoting awareness and participation in technology-related events, targeting markets such as Japan and other regions with growing interest in technology and innovation.The company's revenue model is primarily based on the issuance of naming rights licenses provided at no initial cost, which encourages participation from various sectors. Revenue generation is supported by collaborations, sponsorships, and potential future monetization strategies. Engagement with customers may involve tailored packages enhancing visibility during key observances, focusing on partnerships with corporations, educational institutions, and industry groups aimed at elevating brand presence associated with significant events.Laszlo Systems, Inc. plans to expand its offerings by developing new commemorative days and enhancing its licensing model. The company also aims to enter new geographic markets, including regions with emerging technology sectors, by 2025. Recent funding will be utilized to support these initiatives, following its acquisition by Critical Path in December 2011.

## Funding rounds

- Series C, Mar 5, 2008, $6.6M — Sofinnova Investments, General Catalyst Partners, Mitsui Global Investment, WI Harper Group
- Series C, Sep 6, 2006, $8M — Sofinnova Investments, General Catalyst Partners, Mitsui Global Investment, WI Harper Group
- Series B, Apr 12, 2005, $1.3M — Sofinnova Investments, General Catalyst Partners, Mitsui Global Investment
- Series B, Oct 13, 2004, $5M — Sofinnova Investments, General Catalyst Partners, Mitsui Global Investment

## Investors

- Sofinnova Investments (https://capitalatlas.ai/funds/sofinnova-investments) — Series B, Series C
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series B, Series C
- Mitsui Global Investment (https://capitalatlas.ai/funds/mitsui-global-investment) — Series B, Series C
- WI Harper Group (https://capitalatlas.ai/funds/wi-harper-group) — Series C