# Lasso It

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lasso-it

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.lassoit.com
- Total disclosed funding: $1.7M
- Latest round: Seed (Dec 12, 2013)
- Investors on record: 4

## About

Lasso It specializes in providing domain name services, focusing on premium domain sales, AI-driven branding tools, and trademark services to help businesses establish a robust online presence.Founded in 2013, Lasso It is headquartered in San Francisco, US, and offers premium domain name services. The company was established by founders Abril Raygada, Clay S., and Isiah H., with Clay S. serving as CEO. In December 2013, Lasso It raised USD 1.7 mn in a SEED funding round led by PivotNorth Capital, joined by investors such as Baseline Ventures and US Venture Partners, raising a total of USD 1.7 mn by the end of that round.LassoIt.com offers a comprehensive suite of domain name services for businesses seeking a strong online presence. Their primary offerings include expert-curated premium domains focused on brandable and one-word domains across modern extensions like .ai, .io, and .xyz. The platform enables instant domain purchases via the Atom Marketplace and provides additional services like naming contests, trademark validation and filing, as well as AI-powered branding tools. Their clientele includes entrepreneurs, startups, and established brands from diverse industries, aiming to secure distinctive domain names for enhanced visibility in markets including North America, Europe, and Asia.LassoIt.com generates revenue through the direct sale of domain names and related services. The standard offering price for the LassoIt.com domain is set at USD 1,699, with payment plans available for clients seeking affordability. Additional revenue is derived from trademark validation and filing services, along with commissions from promoting domains to potential buyers, primarily through B2B transactions with consumers and businesses.As of December 2013, following the Seed funding round led by PivotNorth Capital, Lasso It aims to expand its offerings and reach. Plans include the development of new products and services that cater to the evolving needs of businesses in the digital space. The company is also considering expanding its market presence in regions such as Europe and Asia, leveraging the recent funding to enhance its operational capabilities and service portfolio.

## Funding rounds

- Seed, Dec 12, 2013, $1.7M — US Venture Partners, Baseline Ventures, PivotNorth Capital, Relevance Ventures

## Investors

- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Seed
- Baseline Ventures (https://capitalatlas.ai/funds/baseline-ventures) — Seed
- PivotNorth Capital (https://capitalatlas.ai/funds/pivotnorth-capital) — Seed
- Relevance Ventures (https://capitalatlas.ai/funds/relevance-ventures) — Seed