# Larky

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/larky

- Industry: Marketing/Advertising
- Headquarters: Ann Arbor, US
- Website: www.larky.com
- Total disclosed funding: $0.7M
- Latest round: Series A (Feb 1, 2015)
- Investors on record: 4

## About

Larky, Inc. enhances digital engagement between financial institutions and their clients through secure messaging solutions, primarily focusing on push notifications that foster trusted communication.Founded in 2012 in Ann Arbor, US, Larky, Inc. operates to improve digital engagement for financial institutions. The company, led by CEO and founder Gregg Hammerman, has completed five deals with its most recent funding round being a Seed round of USD 400,000 raised on November 2, 2021, from investors including North Coast Technology Investors and TechTown. This financing has allowed Larky to focus on building better products and services.Larky specializes in enhancing digital engagement between financial institutions and their account holders through secure messaging solutions. Their core offerings include push notifications that enable financial institutions to send trusted communications to their customers, significantly reducing the risk of spoofing that can affect traditional communication channels. The products aim to increase deposits, boost card usage, promote loans, and drive adoption of new financial services such as Autobooks and Changed. Their client base primarily includes banks and credit unions across North America, focusing on improving financial literacy and service utilization among account holders.Larky's revenue generation is based on subscription models and partnerships with financial institutions. Clients subscribe to Larky’s services for a monthly fee, allowing access to their secure messaging suite. Revenue is generated as clients utilize these services to communicate promotional offers and essential account information to users, with pricing plans accommodating various service levels designed to enhance customer interaction and account management capabilities.Following their most recent deal in November 2021, Larky, Inc. plans to leverage their funding to develop better products and services for users. The company anticipates launching new product features aimed at enhancing client engagement and expanding their reach into additional markets. Specific geographic regions targeted for expansion have not been disclosed, but the focus remains on improving the financial services landscape for their existing customer base.

## Funding rounds

- Series A, Feb 1, 2015 — North Coast Technology Investors, Michigan Angel Fund
- Seed, Apr 16, 2013, $0.4M — North Coast Technology Investors, TechTown
- Seed, Jul 18, 2012, $0.3M — Ann Arbor SPARK

## Investors

- Ann Arbor SPARK (https://capitalatlas.ai/funds/ann-arbor-spark) — Seed
- North Coast Technology Investors (https://capitalatlas.ai/funds/north-coast-technology-investors) — Seed, Series A
- TechTown — Seed
- Michigan Angel Fund (https://capitalatlas.ai/funds/michigan-angel-fund) — Series A