# Laoxiangweng

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/laoxiangweng

- Industry: Food
- Headquarters: Xi'an, China
- Website: www.laoxiangweng.com
- Latest round: Series A (Sep 4, 2015)
- Investors on record: 2

## About

Laoxiangweng is a producer and distributor of premium herbal health products, focusing on wellness enhancement through traditional remedies. The company offers a variety of herbal teas, supplements, and topical solutions aimed at promoting health and well-being.Laoxiangweng, founded in 2009 in Xi'an, China, specializes in herbal health products. The company has undergone strategic pivots to enhance its offerings, primarily targeting East Asian markets including China, Japan, and South Korea. Guoxiu Sun, the founder, has a background in herbal medicine and entrepreneurship. In 2015, Laoxiangweng raised CNY 5.000 mn in Series A funding from Tiantu Capital, marking a significant milestone in its funding history with a total raised amount of CNY 5.000 mn.Laoxiangweng specializes in the production and distribution of high-quality herbal health products, which focus on enhancing wellness and promoting traditional remedies. The company's core offerings include a range of herbal teas, dietary supplements, and topical formulations, crafted using time-honored methods prioritizing natural ingredients. These products cater to various health concerns, including digestive health, stress relief, and immune support, targeting health-conscious consumers and holistic practitioners across East Asia.Laoxiangweng generates revenue through both direct-to-consumer sales and partnerships with retailers and distributors. Its flagship products, including herbal teas and wellness supplements, are sold through health food stores, online platforms, and wellness centers. The revenue model incorporates B2B transactions with retailers purchasing inventory, while direct sales occur via an e-commerce platform. Product pricing reflects quality, ensuring competitive positioning in the health product market, driven by both retail volume and direct consumer engagement.Laoxiangweng plans to expand its product line and market reach significantly. Upcoming new herbal product launches are expected to target the growing trend of natural health solutions, with a focus on innovative formulations. Additionally, Laoxiangweng aims to penetrate new markets within Southeast Asia by 2025, following its successful previous expansion. The funding raised in September 2015 will primarily support these strategic initiatives, enhancing product development and marketing efforts.

## Funding rounds

- Series A, Sep 4, 2015 — Rising Capital, Minxiang Wealth

## Investors

- Rising Capital (https://capitalatlas.ai/funds/rising-capital) — Series A
- Minxiang Wealth (https://capitalatlas.ai/funds/minxiang-wealth) — Series A