# Lanxiong Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lanxiong-sports

- Industry: Media
- Headquarters: Beijing, China
- Website: www.lanxiongsports.com
- Total disclosed funding: $6.3M
- Latest round: Series B (Oct 16, 2017)
- Investors on record: 5

## About

Lanxiong Sports serves as a pivotal connector within the sports industry, offering media coverage, sponsorship facilitation, and strategic consulting services to enhance client engagement and maximize investment returns.Founded in 2013 in Beijing, China, Lanxiong Sports specializes in connecting various sectors of the sports industry. The company has not undergone any notable pivots in its business strategy. The founder, Shuangfu Li, has a history of engagements in the sports and media landscape. In total, Lanxiong Sports has completed 4 deals, raising a total of CNY 42.00 mn, with the most recent funding round being a Series A led by CMC Capital Partners on October 16, 2017.???? (Lazy Bear Sports) provides a comprehensive suite of services designed to connect distinct sectors of the sports industry. Its core offerings include extensive media coverage, sponsorship facilitation, and business consulting that cater to sports organizations, brands, media outlets, and event organizers, particularly focusing on the Chinese market while expanding internationally. The company's services aim to meet the increasing demand for effective marketing strategies and partnerships in a rapidly evolving digital landscape.Lanxiong Sports operates primarily on a B2B revenue model, generating income through partnerships and sponsorship agreements. The firm facilitates sponsorship deals for sports events and teams, engaging brands eager to reach a sports audience. Additionally, the company provides consulting services that may involve fee-based arrangements tailored to clients' business strategies. Revenue is derived from contractual agreements and commission-based structures linked to sponsorships and media partnerships.Lanxiong Sports is focused on launching new products aimed at enhancing its service offerings, with specific details on release dates not provided. The company has plans to expand into new markets, particularly targeting regions outside of China, although specific markets have not been disclosed. Recent funding from the Series A round will be utilized to support these initiatives, further facilitating the company's growth strategy and market outreach.

## Funding rounds

- Series B, Oct 16, 2017 — Tencent Investment
- Series A, Sep 19, 2016, $6.3M — CMC Capital Partners, Allin Capital, Prestige Angel, Entertainment Works

## Investors

- CMC Capital Partners (https://capitalatlas.ai/funds/cmc-capital-partners) — Series A
- Allin Capital (https://capitalatlas.ai/funds/allin-capital) — Series A
- Prestige Angel (https://capitalatlas.ai/funds/prestige-angel) — Series A
- Entertainment Works — Series A
- Tencent Investment — Series B