# Landing Platforms

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/landing-platforms

- Industry: Internet
- Headquarters: Birmingham, US
- Website: www.hellolanding.com
- Total disclosed funding: $140M
- Latest round: Series C (Aug 25, 2022)
- Investors on record: 5

## About

Landing Platforms LLC offers flexible, furnished apartment rentals designed for transient professionals and business travelers seeking comfort and convenience in their living arrangements.Landing Platforms LLC specializes in providing flexible rental solutions through curated, fully-equipped apartments. Founded in 2019, the company is headquartered in Birmingham, US. Bill Smith, who has a history of entrepreneurship, serves as the CEO. Landing has successfully raised a total of USD 75.00 mn in funding over multiple rounds, with the latest being a Series C round led by Delta-v Capital.Landing specializes in providing flexible, furnished apartment rentals aimed at individuals seeking comfort and convenience in their living arrangements. The core offering includes curated, fully-equipped apartments available for stays of six months or longer, which cater primarily to transient professionals, business travelers, and individuals relocating for various reasons. These apartments are designed for maximum comfort, with a focus on flexibility, allowing clients to book check-in dates that suit their schedules and providing the option to leave with just two weeks' notice. Landing's service model extends across over 250 cities in the United States, addressing customer needs in metropolitan areas and regions with high demand for corporate housing solutions. Key client segments include corporate teams needing housing for employees and individuals looking for a home-like environment during extended stays.Landing generates revenue through the rental of its furnished apartments, structured primarily on a subscription model for individual and corporate clients. The company offers a membership program that provides exclusive benefits, including discounts on reservations and waivers of service fees, which enhances the customer experience and incentivizes repeat business. Revenue is derived from direct transactions with customers who book their stays through the Landing app, with check-in options potentially available as early as 9 AM, depending on apartment availability. The flexible pricing structure encourages longer-term engagements, allowing clients to extend their stays seamlessly or relocate within Landing's network of apartments. This approach effectively positions Landing as a competitive player in the corporate housing market, catering to the evolving needs of modern renters.Landing Platforms LLC plans to utilize its recent funding to enhance its rental offerings and expand its market reach. The company is currently designing new apartment layouts tailored for specific client needs, which are expected to be released in the upcoming year. Additionally, Landing aims to expand into new markets, particularly targeting metropolitan areas on the East Coast and in the Midwest by the end of 2024. The recent venture funding from SWS Venture Capital will support these initiatives by enabling greater investment in property procurement and technology enhancements.

## Funding rounds

- Series C, Aug 25, 2022, $75M — Greycroft, Foundry Group, Delta-v Capital
- Series B, Jan 12, 2021, $45M — Maveron, Greycroft, Foundry Group
- Series A, Dec 19, 2019, $20M — Maveron, Greycroft, Abstract Ventures

## Investors

- Maveron (https://capitalatlas.ai/funds/maveron) — Series A, Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B, Series C
- Abstract Ventures (https://capitalatlas.ai/funds/abstract-ventures) — Series A
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series B, Series C
- Delta-v Capital (https://capitalatlas.ai/funds/delta-v-capital) — Series C