# Laiqa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/laiqa

- Industry: Consumer Products
- Headquarters: Gurgaon, India
- Website: www.mylaiqa.com/
- Total disclosed funding: $1.8M
- Latest round: Seed (Aug 28, 2024)
- Investors on record: 1

## About

Based in India, Laiqa operates an online shop specializing in high-quality sanitary products aimed at enhancing menstrual comfort and hygiene for users across various geographical markets.Laiqa, founded in 2019 in Gurgaon, India, focuses on providing innovative menstrual hygiene solutions. The company has completed 1 deal, securing INR 150 mn in Seed funding from IvyCap Ventures on August 28, 2024. Monica Bindra serves as the CEO, and she is one of the co-founders alongside Ayu Aulia. The company has raised a total of INR 150 mn to date.LAIQA specializes in high-quality sanitary products designed to enhance menstrual comfort and hygiene. The company's core offerings include various types of sanitary pads, panty liners, and menstrual cups, all crafted to provide a rash-free experience. LAIQA's sanitary pads are available in multiple absorbency levels, ensuring they cater to a diverse clientele with different needs during their menstrual cycles. Additionally, products feature thoughtful packaging to enhance ease of use and disposal. LAIQA primarily targets women seeking environmentally friendly period solutions and operates in urban centers across India, the Middle East, and select European countries.LAIQA generates revenue through direct-to-consumer sales on its online platform, as well as through partnerships with retailers and wholesalers. Customers can purchase products individually or as part of combo packs that include a mix of pads and panty liners. Pricing strategies are designed to appeal to various consumer segments, encouraging repeat purchases. The company also offers subscription services for regular product deliveries, contributing to steady revenue streams while emphasizing product quality and customer satisfaction.In August 2024, Laiqa raised INR 150 mn in Seed funding, which will be used to expand its customized health tech offerings. The company aims to launch new product lines designed specifically for diverse customer needs. Additionally, Laiqa plans to explore new geographical markets to increase its footprint, focusing on both implementation of health tech innovations and enhancements to its existing product line.

## Funding rounds

- Seed, Aug 28, 2024, $1.8M — IvyCap Ventures Group

## Investors

- IvyCap Ventures Group (https://capitalatlas.ai/funds/ivycap-ventures-group) — Seed