# Ladder

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ladder

- Industry: Travel & Leisure
- Headquarters: Austin, US
- Website: www.joinladder.com
- Total disclosed funding: $38M
- Latest round: Series B (Nov 15, 2024)
- Investors on record: 7

## About

Based in Texas, US, and founded in 2015, Milton Finch, Inc., trading under the name Ladder, operates as a provider of a digital platform that offers a strength training plan that fits into an individual's schedule every single day. In November 2024, Ladder raised USD 105 million in series B funding co-led by new investors Point72 and ADvantage SportsTech Fund, with participation from returning investors Tapestry Venture Capital and LivWell Ventures. Another new investor General Catalyst Partners also participated in the round.

The company provides an application for strength training, delivering progressive, structured workout programming across various strength training modalities. The program offered by Ladder is led by a coach and focuses on a specific strength-training style, such as pilates, HIIT, bodybuilding, and kettlebell training.

Ladder generates revenue from the subscription of its application packages, which include the pro plan (USD 29.99 per month), and elite plan (USD 44.99 per month).

The company plans to use its proceeds from December 2023 funding to expand its market reach. Ladder is also planning to form a new team in January that focuses on a combination of yoga and strength training, as well as opting to build a suite of proprietary software tools and AI-powered capabilities to support its growing membership base.

## Funding rounds

- Series B, Nov 15, 2024, $19M — Point72 Asset Management, LivWell Ventures, ADvantage SportsTech Fund, Tapestry Venture Capital, LLC, PagsGroup
- Series A, Dec 6, 2023, $12M — Tapestry Venture Capital, LivWell Ventures
- Seed, Nov 9, 2021, $6.5M — Keller Capital, LivWell Ventures

## Investors

- Keller Capital (https://capitalatlas.ai/funds/keller-capital) — Seed
- LivWell Ventures (https://capitalatlas.ai/funds/livwell-ventures) — Seed, Series A, Series B
- Tapestry Venture Capital (https://capitalatlas.ai/funds/tapestry-venture-capital) — Series A
- Point72 Asset Management — Series B
- ADvantage SportsTech Fund (https://capitalatlas.ai/funds/advantage-sportstech-fund) — Series B
- Tapestry Venture Capital, LLC — Series B
- PagsGroup — Series B