# Lace Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/lace-software

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.lace.ai/
- Total disclosed funding: $19M
- Latest round: Seed (Aug 6, 2024)
- Investors on record: 3

## About

Lace Software, Inc. provides advanced revenue automation solutions for call centers, specifically designed for the home services sector, enhancing operational efficiency and sales performance.Lace Software, Inc. specializes in revenue automation solutions tailored for call centers within the home services industry. Founded in Mountain View, US in 2022, the company has completed one deal as of April 2025. It raised USD 14.00 mn in Seed funding led by Bek Ventures, with participation from Horizon VC and LAUNCHub. The founder's history is not detailed in available resources.Lace Software specializes in revenue automation solutions for call centers, particularly targeting the home services sector, including HVAC and plumbing businesses. Their core offering, a conversational intelligence software, analyzes phone calls to provide actionable insights aimed at enhancing booking rates and maximizing sales without requiring additional investment from clients. This software delivers industry best practices, enabling service representatives (CSRs) to improve their performance by identifying persistent challenges and trends in customer interactions. Lace's solutions are designed for use in North America, where they serve a diverse client base of home service professionals seeking to optimize their operations and increase customer satisfaction through improved communication and service delivery.Lace Software generates revenue primarily through subscription-based models for their software solutions, allowing clients to access their call analysis tools and training resources. The transactions typically involve engagements with B2B clients in the home services industry, where businesses pay a recurring fee for continued access to the software and ongoing support. Clients benefit from targeted coaching and performance evaluations, which are integrated into the software’s features aimed at boosting booking rates and overall sales performance. While specific pricing plans for individual products are not disclosed, the comprehensive nature of their services suggests a focus on long-term partnerships with clients to improve their revenue generation capabilities.In April 2025, Lace Software, Inc. raised USD 14.00 mn in Seed funding, which will be utilized for employee expansion and product development. The company is focused on developing new features for its software solutions and plans to expand its market presence within North America, specifically targeting the Midwest and Southeast regions by the end of 2026.

## Funding rounds

- Seed, Aug 6, 2024, $19M — LAUNCHub, Bek Ventures, Horizon VC

## Investors

- LAUNCHub (https://capitalatlas.ai/funds/launchub) — Seed
- Bek Ventures (https://capitalatlas.ai/funds/bek-ventures) — Seed
- Horizon VC (https://capitalatlas.ai/funds/horizon-vc) — Seed